Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.
CrossFit and Velites have signed a three-year partnership, which will see a line of co-branded jump ropes, grips and more.
The health and wellness platform has acquired a U.S.-based peptide facility to support its personalized care offerings.
Celsius has acquired Alani Nu in a $1.65 billion deal that will advance its energy drink category forward.
Will Power, the fun new mascot of EoS Fitness, is driving new engagement in a marketing move rarely seen in the fitness industry.
All-in-one wellness app Welltory has scored a spot on Deloitte's 2024 Technology Fast 500 for its impressive revenue growth.
TechnoGym is ushering in a new era—Healthness—driven by years of data collection that will fuel prevention and prescriptive training.
Fitlab has acquired Mile High Run Club, a NYC-based treadmill training concept, adding it to its growing fitness and wellness portfolio.
Nutrition and health tracking app Cronometer has added CGM data integration, which is shaping up to become a hot app feature.
amp has teamed with Flex so consumers can use their HSA andFSA funds on its new, at-home AI-powered strength training device.
Telehealth platform Eden is expanding to off-line experiences with its first luxury wellness club, set to open in Colorado.
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