Tom Brady

Tom Brady-Backed eMed Raises $200M, Hits $2B Valuation

eMed, which named Brady as its chief wellness officer earlier this year, offers GLP-1s, at-home blood testing and clinical consultations.

Luxury Wellness Has Entered a New Holistic, Outcomes-Oriented Phase

What global luxury resorts are getting right as wellness moves from indulgence to infrastructure. Indulgent experiences and elevated amenities no […]

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HFA 2026: These Products Took Over the Show Floor

At the fitness and wellness industry's biggest annual trade show, launches across strength, AI, recovery and wellness point to a more connected approach to the gym floor, while Pilates cemented itself as a mainstream modality.

KidStrong Nabs Strategic Investment From Princeton Equity Group

The private equity firm is expanding its fitness and wellness involvement by backing KidStrong, a youth fitness franchise with 184 locations.

A woman on a Pilates reformer wearing a Stakt vest.

Stakt Expands Into Weighted Vests and a Bigger Fitness Vision

Stakt, the brand behind the viral foldable yoga mat, has launched an adjustable weighted vest as it expands into new fitness categories.

man and woman in Fabletics denim

Fabletics Expands Into Denim as Activewear, Lifestyle Lines Blur

Fabletics is betting that consumers will want jeans that function and feel more like their activewear than traditional clothing.

an image of BODI's new P90X supplements.

BODi’s P90X Launches Supplement Line

BODi has launched a P90X-branded supplement line featuring five products built around a proprietary ingredient blend.

US Consumers To Spend More on Wellness, Cut Back Elsewhere

Health and wellness was the only category in which consumers planned to increase their spending in 2026, according to data from CivicScience.

A woman's hand holding a container of So Good So You.

Wellness Shot Brand So Good So You Gets PE Investment

Bansk Group has agreed to acquire a majority stake in So Good So You, a leading wellness shot brand in the U.S.

Americans Want More Regulation of Ultra-Processed Foods, Survey Finds

Most Americans now believe ultra-processed foods are engineered to keep them hooked, and nearly half want them regulated, Lifesum found.