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Equipment

Inside the Startup Moving Secondhand Fitness Equipment In & Out of America’s Gyms 

A Facebook Marketplace challenger, Commonplace handles delivery, payments and warranties on bulky secondhand gear. Some of its most interesting users aren't households clearing out a garage — they're gyms and studios

Courtney Rehfeldt • Sep 02 2026
Tarek Mounir
Tech

CEO Corner: Enhance’s Tarek Mounir on Changing the Personal Training Game

Enhance, a software platform that helps gyms earn more revenue from their PT businesses, has already partnered with the likes of Crunch Fitness, UFC Gym and GymNation. It also just raised $18.2 million to drive more U.S. growth

Josh Liberatore • Sep 02 2026
Onelife Fitness Durham, NC rendering.
Finance

Onelife Fitness Acquires Alabama Gyms, Expanding Southeast Footprint

The Josh Harris-backed fitness operator now has five Alabama locations open or in development as it continues growing across the Southeast

ATN Staff • Sep 02 2026
David protein bars
Finance

David Protein Parent Lands $250M to Build a Better-for-You Food Empire

The raise comes as Medici Brands, the recently unveiled umbrella entity for David, expands beyond its breakout protein products with candy and another consumer brand set to launch later this year

ATN Staff • Sep 02 2026
member exclusive

Gen Z Ramps Up Wellness Spending, Especially on Sleep & Fitness

Young adults under 30 are more locked in than any generation before on optimizing their health, according to new online purchase data

Ani Freedman • Sep 02 2026
Fitness Business

Navigating the Back-to-School Fitness Cliff

Every August and September, members’ routines change, gym attendance drops and cancellations rise. But the back-to-school “churn cliff” need not be an annual inevitability. 

Lauren Parker • Sep 02 2026
a Brrrn class in action with slide boards
member exclusive

Are Group Classes the Bulk of Revenue? It Might be Time to Rethink Your Business Model

The unfortunate reality is, in this model, the gym needs an unrealistic, or unviable number of members in order to generate significant profit.

Emily Beers • Sep 02 2026
VO2 Master
partnership

Why Metabolic Testing Is Becoming a Business Strategy

Positioned at the intersection of longevity and personalization, VO2 Master is delivering the metabolic testing gyms and studios need to improve coaching outcomes, optimize retention and boost revenue.

Athletech Studios • Sep 02 2026
female personal trainer and her client
Finance

Enhance Raises $18.2M to Scale Gym Personal Training Software in US

The Dubai-based company, which already works with U.S. operators including Crunch Fitness and UFC Gym, has big plans for the American gym market

Josh Liberatore • Sep 01 2026
Wellness

Tom Brady Reaffirms Aescape Involvement, Sides Tease New Launch

The AI robotic massage company appears to be going strong after facing financial uncertainty earlier this year, as Brady continues his public backing of the brand

Ani Freedman • Sep 01 2026
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