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ABC Fitness
Industry News

Exec Moves: ABC Fitness Buoys Experiences; Franchise FastLane Taps New CEO

Executive moves is ATN’s weekly roundup up of the key industry personnel changes

ATN Staff • Jul 24 2026
member exclusive

ATN Insights: Cycling Falls Flat on Retaining New Customers

In our monthly FitGrid x ATN benchmarking data dive, we tackle what the cycling modality needs to do to stay competitive.

Lauren Parker • Jul 24 2026
NBA players at The Sanctuary
Wellness

NBPA Taps Cleveland Clinic for Sports-Medicine Research, Player Wellness

The NBA's players association continues to invest in player wellness and performance, tapping the Cleveland Clinic as a partner at its performance lab in Spain

Collin Helwig • Jul 24 2026
partnership

Real-Time Is Redefining Conversion in Fitness

As decision cycles collapse, operators need integrated systems to support real-time engagement.

Athletech Studios • Jul 24 2026
panelists at the ATN Innovation Summit
Tech

Fit Tech Giant Outlines How Brands Can Go From AI Curious to AI Capable

As AI adoption accelerates across fitness and wellness, the real differentiator is no longer whether companies use artificial intelligence, but how thoughtfully they implement it

Lauren Parker • Jul 23 2026
women and man talk near treadmills after a workout
Research

US Gym Traffic Stabilizes After Record-Breaking 2025

Gym visits dipped very slightly in Q2 2026, marking the industry's first year-over-year slowdown since the post-pandemic boom. But a June rebound hints at strong momentum heading into the second half of the year

Ani Freedman • Jul 23 2026
a smartphone and smartwatch display iFIT content
Tech

iFIT Brings AI Personal Trainer to Samsung Galaxy Devices

Through the expanded partnership, iFIT's AI-powered personal trainer will use Galaxy health data to deliver personalized workouts and adaptive weekly training plans

ATN Staff • Jul 23 2026
Hims & Hers
member exclusive

Hims & Hers Stands to Gain If the FDA Loosens Restrictions on Peptides

A U.S. Food and Drug Administration advisory committee meets this week to discuss whether the regulator should loosen compounding restrictions on seven peptides

Amina Niasse • Jul 23 2026
Sweat and Tonic entrance
Industry News

Sweat and Tonic’s New Toronto Club Features Massive Group Strength Studio

The 18,000-square-foot location will feature boutique fitness studios across multiple modalities, along with what Sweat and Tonic is calling Toronto’s “first high-capacity group strength training studio”

ATN Staff • Jul 23 2026
Fitness Business

The Yard Expands in SF, Eyes National Expansion With Private Training Pod Model

Built around the concept of giving people access to reservable strength training pods, The Yard is streamlining workouts, boosting personal trainer earnings in the process

Ani Freedman • Jul 23 2026
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Crunch Fitness Acquires Bay Area Franchise Locations, Expanding Corporate Footprint

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Athletech News

Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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