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Finance

‘Bully’ Peloton Faces New Threat to Its Patents From Echelon

Echelon files petitions seeking to invalidate Peloton patents Peloton enjoying a moment as house-bound fan base increases Peloton Interactive Inc., whose stock is soaring thanks…

Staff Editor • Jul 10 2020
Finance

Nautilus, Inc. Explores Options to Sell Octane Fitness

Driven by strategic decision to refocus on the home fitness market Company has retained investment banker, William Blair, to facilitate a potential sale of Octane…

Staff Editor • Jul 10 2020
Finance

Gyms Plan Class-Action Suit Against NY over Coronavirus Reopening Plans

‘We deserve the opportunity to open up under the CDC guidelines set forth,’ said SC Fitness owner Charlie Cassara The New York gym owner leading a collective…

Staff Editor • Jul 10 2020
Fitness

Celeb Trainers Join New Socially Distant Fitness Program in the Hamptons

Celebrity trainers Isaac Calpito and Stacey Griffith have signed on to be a part of a new outdoor fitness program called CLUBHOUSE at Topping Rose…

Staff Editor • Jul 10 2020
Fitness

Tellwut Survey Finds 39% Will Not Return to Gym or Will Return Less Frequently after COVID-19

Tellwut surveyed over 2,500 people about the effects of COVID-19 on the fitness industry and found that following the end of the stay-at-home measures, 27%…

Staff Editor • Jul 08 2020
Fitness

Coronavirus and Gym Fitness Classes Don’t Mix. But Gyms were Problematic Before COVID-19

Until or unless we get this virus under control — which it most certainly isn’t now — “safe” reopening is never going to be completely…

Staff Editor • Jul 08 2020
Nutrition

Where Will Blue Apron Be in 5 Years?

The meal kit company could run out of cash before it ever turns a profit. Blue Apron (NYSE:APRN) burned a lot of investors after its…

Staff Editor • Jul 08 2020
Tech

Under Armour Looking to Sell MyFitnessPal App

Under Armour is looking to sell the app, which it bought in 2015 for around $475 million. Under Armour is looking to sell the app,…

Staff Editor • Jul 07 2020
Fitness

Zumba Fitness Adapts to Coronavirus With New Class Formats, Technology

“As soon as the pandemic hit, we challenged our entire tech team to start developing solutions for our instructors to be able to teach livestream…

Staff Editor • Jul 07 2020
Tech

Peloton Launches on the Roku Platform to Bring the Industry Leading Interactive Fitness Platform to Roku Users

Roku Customers in the U.S. Can Now Enjoy Peloton’s Best-in-Class Fitness Classes from Comfort of Their Homes –Roku, Inc. (NASDAQ: ROKU) announced the availability of…

Staff Editor • Jul 07 2020
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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