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Virtual Athletics League has partnered with some of the largest names in VR fitness and esports to host a VR Fitness Summit that will feature a prize pool of $25,000 across a variety of tournaments and contests that will take place from September 3 through 12 with qualifiers for some events starting this week.
Sports apparel brand Gymshark has just hit a $1.3bn valuation after securing investment from General Atlantic. The company, started by Birmingham UK-born Ben Francis in 2012, now age 28, has entered into a strategic partnership in order to expand further internationally. General Atlantic will take a 21 per cent stake in the business following the...
Even though Gov. Andrew Cuomo announced Monday that fitness centers across the state can reopen under new, COVID-19-related restrictions next week, City Hall said people living in the Big Apple shouldn’t plan on pumping iron any time soon.
A former SoulCycle executive says she was demoted after informing her employer that she was pregnant, and then fired barely a month after giving birth. While the boutique cycling studio told her that her position had to be eliminated due to the economic impacts of the coronavirus pandemic, she was unconvinced, saying that she had...
The Beachbody Company survey reveals 9 in 10 Americans who plan to return to the gym will continue at-home workouts
On Monday, New York State Governor Andrew Cuomo said gyms would be allowed to open, as soon as August 24.
Stuck at home with no place to go coupled with the stress of a worldwide pandemic have caused many U.S. consumers to put dieting on the back burner, except for dieters on lifestyle diets like keto, gluten-free, and clean eating, reports The NPD Group
In the German fitness industry, the signs are pointing towards digitalization and consolidation: Deloitte presented interesting figures for the fitness market at the ISPO Re.Start Days. The industry has to reinvent itself because of corona.
Peloton shares dropped more than 4.5% in premarket trading Thursday on a report that Apple is working on a subscription service for digital fitness classes.
It could appear via an app for the iPhone, iPad and Apple TV.
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