Rising Activewear Line AVA Active Secures Xponential Fitness Partnership
The West Coast-based range, fast becoming a name brand in the fitness world, will be available for purchase in Xponential Fitness gyms
Whether you’ve heard of AVA Active or not, 2022 is the year to get better acquainted with the up-and-coming activewear range. The brand has teamed up with Xponential Fitness and fans of the popular clothing line will be able to purchase AVA Active in Rumble, CycleBar and other boutique fitness studios owned by Xponential.
The news of AVA Active’s partnership with Xponential Fitness follows a smattering of other exciting collaborations involving the latter since the beginning of the year. In early May it was reported that BeaverFit signed on to become the exclusive manufacturer for Rumble. By March of this year, Rumble itself exceeded 200 signed franchise agreements less than a year after being acquired by Xponential. In addition, Xponential Fitness announced their new digital platform, Xponential+, and a partnership with Lululemon to create original fitness programming for MIRROR.
AVA Active could very well see a massive uptick in sales thanks to the activewear line’s presence in Xponential Fitness studios. AVA has already gained a huge following particularly as celebrities and influencers such as Real Housewives of Miami star Larsa Pippen and UFC Octagon Girl/model Arianny Celeste have endorsed their products. AVA Active’s Instagram account boasts over 20,000 followers.
AVA Active, founded by Adham Amiri, was established in 2019. Since then, the Los Angeles-based company has become known for its “premium products for women of all shapes and sizes.” The idea for AVA Active materialized after the birth of Amiri’s first child in hopes of giving women struggling with confidence during and after pregnancy the motivation to keep fit and feel good about themselves. A mission statement on AVA’s website declares, “Our mission is to inspire women to become the healthiest version of themselves with activewear that boosts their motivation, regardless of body type.”
Highlighted attributes of AVA Active’s clothing include comfortability, a smooth one-piece finish design, long-lasting, anti-chafing material, and flexibility built for yoga or weightlifting.
