Scott Sisun, Athletech News’s intellectual property ('IP') law legal expert, outlines an IP checklist to help you protect a fitness business.
US fitness industry profits shrunk from $35b to $15b from 2019 to 2020, leading to loss of 1.8m jobs and closures of 17 percent of gyms.
Read this for a sneak peak into what it is like behind the scenes of Apple Fitness Plus Studio. Hint: expect the best in class.
No details on fitness’s hottest name & the time-tested shoe giant's collab, but will Adidas take over the Peloton clothing & accessory shop?
Using the pain relief and anti-inflammatory effects of menthol, the makers of TIDL Sport claim it can ease post-workout stress.
The report states diminished role of sporting good stores & increased importance of online ordering means product supply chains need reevaluation.
These Peloton Alternatives- SoulCycle, Bowflex, NordicTrack, Echelon, Myx and ProForm also make attractive smart bikes that are worth considering.
Following a guided workout by SideBarre founders, the cocktail portion of the Smirnoff event will showcase actors Laverne Cox & Diane Guerrero
Nordstrom will allow customers to try Tonal, the high-tech home workout system in “a 50-square-foot concept.
SPACs, a potentially hot IPO market, and the growth of at-home fitness companies could create an exciting 2021 and 2022 for the fitness industry.
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