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How is Longevity Reshaping the Fitness Business?

The trends and business models creating new opportunities across wellness and recovery.

Download the Report

A hand wearing Apple Watch operating Ergatta rower software
Tech

Ergatta, the Game-Based Home Fitness Brand, Announces Apple Watch Integration

After the Apple Watch integration, Ergatta users can track heart rate on screen during workouts & add rowing sessions to daily activity rings

Elizabeth Ostertag • Mar 14 2023
People working on Peloton equipment
Tech

Streaming Technology Wars: Judge says Peloton & iFit Infringed on Dish Network Patents, Bans Imports of Fitness Devices

Sling TV & Dish Network filed a complaint in 2021 with the ITC, alleging Peloton & iFit infringed on four video-streaming tech patents.

Courtney Rehfeldt • Mar 13 2023
Dr. Michael Greger smiling
Wellness

Q&A with Dr. Michael Greger, New York Times Bestselling Author of ‘How Not to Die’

New York Times bestselling author Dr. Michael Greger speaks with Athletech News on diet being a matter of life and death.

Elizabeth Ostertag • Mar 11 2023
Burned-out woman with hands on head, sitting at table with laptop and wired mouse on it
Tech

WellSet Wants to Address the ‘Burnout Epidemic’ with its Digital Holistic Health Studio

WellSet will conduct unlimited on-demand group as well as live classes with 20+ holistic modalities for a monthly fee.

Courtney Rehfeldt • Mar 10 2023
Man punching BHOUT, the boxing bag Jake Paul and Mike Tyson will compete with.
Tech

Meet Bhout, Boxing Bag With a Brain

The boxing bag with a brain is designed to feel like you're boxing (& hitting) a man. Over 70% Bhout club members are women.

Courtney Rehfeldt • Mar 10 2023
Lowered Whoop subscription prices
Tech

Whoop Lowers Wearable Subscription Price; CEO Says Move Comes As Other Fitness Companies are ‘Going the Other Direction’ & Reveals Upcoming Features

Those who joined Whoop before the lower subscription prices announcement would be granted a 1-3 month extension based on the membership type.

Courtney Rehfeldt • Mar 10 2023
People at NYSC Functional Field class, part of the 'Team Training' classes
Fitness

New York Sports Club Debuts ‘Team Training’ Classes in Four NY Clubs

The two 'Team Training' classes that New York Sports Club (NYSC) has launched are called Boxing Academy and Functional Field.

Elizabeth Ostertag • Mar 10 2023
Man & woman at a Sweathouz sauna
Wellness

A Hot Partnership: SweatHouz & Hyperice Team Up to Redefine the Wellness Experience

Sweathouz already offers a wellness experience that includes an infrared sauna, redlight therapy, hydromassage, and cold plunge.

Courtney Rehfeldt • Mar 09 2023
Two black women laughing and having drinks
Fitness

Break the Love & Lillet to Co-Host Series of Events During Women’s History Month

One anticipated event is the Lillet Women in Sports panel, which will feature former pro tennis player & Athleta ambassador Monica Puig and...

Candace Cordelia Smith • Mar 09 2023
Woman using Zwift
Finance

Zwift Lays Off 15% of Workforce

Zwift conducted layoffs in 2022 as well. Sources suggested at the time that rougly 150 employees were let go.

Courtney Rehfeldt • Mar 09 2023
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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