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WHOOP-Unite-launch-news.jpg
Tech

WHOOP Introduces WHOOP Unite, a Solution to Employee Turnover and Burnout

With the launch of WHOOP Unite, the company seems many steps closer to enhancing quality of life for employees and employers.

Candace Cordelia Smith • Jun 09 2022
Adidas-X-Gucci-launch-covered-by-Athletech-News-featured.jpg
Fashion

ADIDAS X GUCCI Has Dropped & Honors the 70’s & 80’s

Adidas x Gucci features the three famous stripes of the former along with the latter's famed red & green, Interlocking G, Web, & GG monograms.

Courtney Rehfeldt • Jun 08 2022
Paying-to-exercise-in-metaverse-image-by-julien-tromeur-unsplash.jpg
Tech

More People are Open to the Idea of Paying to Exercise in the Metaverse

The Metaverse enables people to both see how to pay for their exercise requirements & staying fit without sacrificing time or comfort.

Candace Cordelia Smith • Jun 08 2022
White-House-mental-health-fact-sheet-document-story-by-Athletech-News.jpg
Wellness

White House Has Extensive Plans to Tackle US Mental Health Crisis

The White House issued a Fact-Sheet document highlighting a comprehensive strategy to address US mental health crisis.

Candace Cordelia Smith • Jun 08 2022
Exercise-motivation-science-by-Les-Mills
Fitness

The Science of Exercise Motivation: Les Mills Reveals the Secret to Staying Fit For Life

Les Mills Research Lab conducted a study that offers clues into the drivers of exercise motivation. The study found that active people...

Athletech Studios • Jun 08 2022
Sharad-Mohan-appointed-ABC-Fitness-new-CSO-headshot
Tech

ABC Fitness Solutions Names Sharad Mohan as Chief SaaS Officer

ABC CEO Bill Davis said Sharad Mohan's expanded role reflects his growth-minded leadership & his capacity to influence the company as a whole.

Courtney Rehfeldt • Jun 08 2022
Peloton-latest-commercial-reactions-story-by-Athletech-News.jpg
Fitness

Peloton Divides Onlookers With Latest Brand Commercial

The reaction to the latest Peloton commercial raised both concern and amusement on Twitter and YouTube.

Candace Cordelia Smith • Jun 07 2022
Ayda-activewear-launch-news.jpg
Fashion

Ayda Field Williams Launches Ayda, a Luxury Activewear Line

Singer-songwriter Robbie Williams, Ayda's husband, is already a big fan - he celebrated the new activewear line live on Instagram.

Courtney Rehfeldt • Jun 07 2022
New-Peloton-CFO-Liz-Coddington.jpg
Finance

Peloton Shake-Ups Continue: CFO Jill Woodworth Out, Amazon Cloud Exec In

Incoming Peloton CFO Liz Coddington was the CFO of Adara Inc. and held VP positions at Walmart and Netflix.

Courtney Rehfeldt • Jun 07 2022
New-York-City-Fitness-Week-2022-launch-news-featured.jpg
Fitness

New York City’s Fitness Week 2022 To Be Held June 5-12  

After New York City’s Fitness Week, the series will expand to other cities, like Atlanta, Chicago, Los Angeles, Miami, and San Francisco.

Elizabeth Ostertag • Jun 04 2022
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