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Melissa Wood with her Health Bowl for Sweetgreen
Nutrition

Sweetgreen Teams Up with Melissa Wood Health to Launch ‘Green January’

Sweetgreen will give five customers a free annual subscription to Melissa Wood Health, which will offer the first month for free.

Courtney Rehfeldt • Jan 11 2023
ARMRA can with box
Nutrition

Got Colostrum? Why 2023 Could Be The Year of ARMRA

The dairy superfood called colostrum, or the 'next big thing,' is ready to take over the health & wellness industry, thanks to ARMRA.

Candace Cordelia Smith • Jan 10 2023
Smartwatch being set up
Tech

Wearable Tech Named Top Fitness Trend for 2023: Highlights from ACSM Report

The ACSM says that technology continues to impact the fitness industry, with wearable tech as a leading trend in 2023.

Courtney Rehfeldt • Jan 10 2023
Finance

Xponential Fitness Enters 2023 ‘Fully Energized,’ says CEO, Providing 2022 Operating Highlights

In 2022, the typical Xponential Fitness consumers were women aged 20-60, holding a Bachelor's degree, and earing around $130k per year.

Courtney Rehfeldt • Jan 10 2023
Tom Brady and Alex Guerrero training
Fitness

Collaboration Alert: Tom Brady’s TB12 & Brandon Marshall’s House of Athlete Unite for Love of the Game

Tom Brady's TB12 and Brandon Marshall's House of Athlete will enhance the offerings in sports medicine, performance, & PT to athletes.

Courtney Rehfeldt • Jan 10 2023
Fitness

Report: We’ve Returned to Pre-Pandemic Fitness Habits, Says Garmin

According to the Garmin report, top fitness categories for 2022 were gym, cycling, running, wellness, swimming & diving, climbing...

Courtney Rehfeldt • Jan 10 2023
Peloton Tread+
Finance

Peloton to Pay Up: Connected Fitness Co. Hit with $19M Fine Over Tread+ Safety Issues

Peloton will pay a $19 million fine because it failed to immediately report safety hazard with Tread+ & distributed recalled treadmills.

Courtney Rehfeldt • Jan 06 2023
Eric Posner smiling
Fitness

CEO Corner: Eric Posner, Co-Founder & CEO of Swerve, on Expansion Plans

Athletech News speaks with Swerve CEO and Co-Founder Eric Posner about his experience founding and expanding the brand.

Elizabeth Ostertag • Jan 05 2023
Biker riding
Finance

Bloomreach Engagement and Discovery Help Jenson USA See +8.5% Revenue per Visitor (RPV)

The partnership between Bloomreach and Jenson USA increased revenue per visitor on mobile devices by 26 percent.

Athletech Studios • Jan 05 2023
People in gym
Fitness

Weight Loss Takes a Backseat to Building Muscle in 2023

In the survey of 1,000+ people, 32 percent said building muscle was their primary target for 2023, while 30 percent said it was weight loss.

Candace Cordelia Smith • Jan 05 2023
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