How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
Dunn Pellier Media has helped brands including Les Mills and Future stand out from their competitors in the highly crowed fit tech space.
The PHIT Act, which has bipartisan support in Congress, would allow Americans to use pre-tax funds to pay for fitness-related expenses.
Whoop has developed the first wearable that measures muscular load right as strength training surges in popularity.
The collaboration could be a game changer for personal trainers looking to increase their income through ecommerce.
Dana Milkie believes the fitness industry needs to lean into AI and gamification, two areas where EGYM is putting its focus.
The program is designed to guide and empower women, with a full schedule of pregnancy-safe workouts specific to each week or trimester.
Fitness consumers are riddled with privacy concerns, according to a recent study which could be eye-opening for app developers.
Solidcore opened its 100th studio and plans to more than double its footprint over the next few years with an aggressive expansion plan.
The Les Mills-ABC partnership allows clubs to capitalize on the growing demand for digital fitness content.
Despite revenue being down $54 million, BODi CEO Carl Daikeler pointed to subscriber growth and search traffic volume as positive signs.
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