Technogym Teams Up With 4Global To Improve Data Insights for Gyms
The partnership will be a game-changer for the fitness sector, says 4Global’s CEO
4Global, a UK-based sport and health tech data company, has teamed with Technogym to improve data insight solutions for the fitness equipment and health provider and its customers.
The news comes on the heels of Technogym reporting double-digit revenue growth in the first quarter of 2023, with its B2B commercial segment increasing 26%.
The strategic partnership will bring about a Fitness Dashboard, which has been created for Technogym. The dashboard will provide operators the ability to access the needs and interests of members who use the Mywellness ecosystem, a Technogym platform that allows club operators to manage programs and workout data.
The rollout will first begin in the U.K.
The dashboard will also incorporate 4Global’s Social Value Calculator, which was created in collaboration with Sheffield Hallam University to assess the effect of physical exercise on health, well-being and social outcomes.
The partnership with 4Global will allow Technogym customers to benefit from actionable business analytics to improve operational efficiency, maximize ROI and identify new revenue possibilities.
“We are delighted to have partnered up with a world leading organization to strengthen our market expansion plans,” said Eloy Mazon, CEO of 4Global.
Mazon added that the two companies are a natural fit to further the understanding of how to encourage more people to become more physically active.
“The insights we will generate together promise to be a game-changer for the sector,” he said.
4Global also just announced a partnership with Jonas Fitness, a fitness software and billing services platform based in the U.S., signaling its expansion plans in America. 4Global will provide U.S.-based health club operators with business intelligence capabilities, such as tracking members and personalizing services and products.
