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Tech

Liteboxer Joins Metaverse with VR to Provide ‘Ultimate Sports-at-Home Experience’

The Liteboxer VR is available on the Quest Store and is free for those who own either models and have an existing membership.

Courtney Rehfeldt • Mar 11 2022
FitOn-raises-40m-buys-Peerfit
Finance

FitOn Announces $40M in New Funding & Acquisition of Peerfit

With the acquisition of Peerfit, FitOn will move deeper into the healthcare and wellness sector and support a hybrid fitness model.

Courtney Rehfeldt • Mar 11 2022
Peloton-new-pricing-model-piloted.jpg
Finance

Peloton Pilots a New Pricing Model

The limited-time pricing experiment will roll out in Peloton stores in Florida, Minnesota, Denver, and Texas, where a Peloton bike and...

Courtney Rehfeldt • Mar 10 2022
GoodSport-founder-Michelle-McBride-exclusive-interview-by-Athletech-News-(Headshot-Credit-Gabriela-Girotto)
Nutrition

CEO Corner: Michelle McBride Provides Insight Into Her Groundbreaking GoodSport® Drink

Michelle McBride tells us how she plans to change the world of professional sports, her GoodSport® role and her greatest accomplishment. 

Candace Cordelia Smith • Mar 09 2022
NHFA-seeking-congressional-reps.jpg
Fitness

NHFA Looks to Unite Fitness Industry & Seeks 435 Reps for Every Congressional District

The non-partisan initiative by the NHFA is called Project 435, after the 435 congressional districts in the United States.

Courtney Rehfeldt • Mar 08 2022
GoodLife Fitness-GoodLife teams up with George Foreman III to br
Fitness

GoodLife & George Foreman III to Bring Craft Boxing to Canada

Craft Boxing will offer an authentic boxing experience that offers more than just a challenging work out.

Courtney Rehfeldt • Mar 08 2022
Future-NY-Knicks-fitness-partner-news
Fitness

Future Named Official Fitness Coaching Partner of New York Knicks

Future will present original fitness content series emphasizing the Knicks' strength & conditioning, as well as receive brand promotion.

Courtney Rehfeldt • Mar 08 2022
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Wellness

Myzone Announces Partnership with Wellonomics to Increase Workplace Wellness

Wellonomics and Myzone will provide workplace wellness in areas such as sleep, health, stress, social, financial, and work life.

Courtney Rehfeldt • Mar 08 2022
New-Peloton-CEO-Barry-McCarthy-first-month-by-Athletech-News.jpg
Reviews

Peloton Report: McCarthy’s First Month

New CEO Barry McCarthy on his relationship with former CEO John Foley and how Peloton is not a family anymore - it’s a sports team.

Courtney Rehfeldt • Mar 06 2022
Fanatics-buys-Mitchell-&-Ness-news-by-Athletech-News
Finance

Fanatics Acquires Mitchell & Ness to Expand Brand Awareness

Founded in 1904, Mitchell & Ness will merge its business model with the Fanatics platform while continuing to operate as a separate brand.

Courtney Rehfeldt • Mar 06 2022
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