The Gatorade Sports Science facility will serve as a hub for athlete research to bring new sports nutrition products to market.
While body positivity was popular in recent years, the pendulum seems to have swung the other way with the rise of weight-loss medications.
OxeFit, a fitness tech company that uses AI and robotics to design smart strength training systems, has partnered with soccer star Harry Kane.
Group strength training studio MADabolic presents its Recovery Commandments, a set of guidelines to maximize post-workout recovery.
Xplor Triib has partnered with NCFIT to empower CrossFit and functional fitness gyms with programming including coaching and athlete videos
Life Time has introduced its newest luxury athletic club and co-working space in Beaverton, Oregon, located on the outskirts of Portland.
Myzone Premium enables gyms and other physical-activity facilities to host and broadcast live and on-demand classes for their members.
The indoor rowing franchise is holding a nationwide celebration at its studios on June 3 in honor of National Learn To Row Day.
Progressive overload isn't the only way clients can experience progression. It's beneficial to take a more holistic look at progression.
Lululemon reported particularly strong sales growth internationally, including greater China, where the brand is increasing its marketing.
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