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Elo Smart Protein bag for a person named Jordan
Finance

Elo Gets Moving Raising $10 Million and Gets Smart with Newly Launched Protein Product

Users can fine-tune their Elo Smart Protein dosing needs per workout with the help of the Apple Health technology.

Candace Cordelia Smith • Mar 03 2023
Author Jennifer Cohen smiling
Wellness

CEO Corner: Jennifer Cohen Gets Bigger, Better and Bolder with Brand New Book

Jennifer Cohen tells CEO Corner readers that while she has a health and fitness background, she's 'always been a true entrepreneur at heart.'

Candace Cordelia Smith • Mar 03 2023
People working out at D1 Training
Finance

D1 Training Announces Signing of its Largest Deal in Brand History

The D1 Training facilities will be coming to Long Island, Tampa, Minneapolis, and Dallas-Fort Worth over the next five years.

Courtney Rehfeldt • Mar 03 2023
Man using his mobile phone
Tech

Boost Email Inbox Placement and Revenue For Your Brand With These Simple Steps

Commerce experience cloud Bloomreach can help companies optimize email marketing strategies to reach 99% inbox placement.

Athletech Studios • Mar 03 2023
Peloton CPO Dalana Brand smiling
Finance

Peloton Appoints Dalana Brand, formerly from Twitter, as Chief People Officer

Connected fitness giant Peloton also confirmed that Dalana Brand is relocating from California to New York City.

Courtney Rehfeldt • Mar 03 2023
Boxraw founder & CEO Ben Amanna headshot
Fashion

CEO Corner: Ben Amanna on Boxraw’s Knockout Collaboration with ‘Creed III’

CEO Ben Amanna speaks to Athletech News about what excites him most about the collab between Boxraw & 'Creed III,' in theaters March 3.

Elizabeth Ostertag • Mar 02 2023
Shayan Azizbaeigi smiling
Tech

Q&A with Shayan Azizbaeigi, SVP Product, Fitness & Wellbeing, Xplor Technologies: How Technology is Changing the Boutique Fitness Landscape

Shayan Azizbaeigi, SVP of Product, Fitness & Wellbeing at Xplor Technologies, speaks with ATN about his company's offerings, how...

Elizabeth Ostertag • Mar 01 2023
PureGym 2022/2023 Fitness Report graph
Wellness

Startling Stat: PureGym Reveals 1 in 4 in the U.K. Feel Mentally, Physically, and Socially Unwell

PureGym wants to remedy this by offering low-cost membership options as well as introducing cost-cutting offers throughout the year.

Courtney Rehfeldt • Mar 01 2023
Two fit African-American women
Fitness

Minority Gym Report: Retro Fitness Targets ‘Communities of Color’ with Project LIFT

Project LIFT by Retro Fitness will enable African-American and non-Black Hispanic citizens to enjoy greater access at low prices.

Candace Cordelia Smith • Mar 01 2023
DOGPOUND gym interior
Reviews

Studio Spotlight: DOGPOUND Gym

DOGPOUND got its name when many of its original clients, like actor Hugh Jackman, brought their dogs along when they worked out at the gym.

Elizabeth Ostertag • Mar 01 2023
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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