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Fitness

Orangetheory Taps ISSA for Instructor Recruitment & Training

ISSA, a leading fitness education organization, will help Orangetheory take its coaching to the next level as it continues to expand.

Courtney Rehfeldt • Aug 29 2023
Finance

Forme Touts ‘Transformational’ Plan To Acquire Connected Fitness Biz

Forme, which is struggling post-IPO, announced a non-binding letter of intent to acquire an unnamed connected fitness equipment business.

Courtney Rehfeldt • Aug 29 2023
Fitness

F45 Unveils Revamped Website, Digital Presence

Functional fitness franchise F45 Training is looking to rebound after its recent decision to delist its stock from the NYSE.

Courtney Rehfeldt • Aug 28 2023
Fitness

ISSA Creates Program To Help Military Members Become Fitness Professionals

The new ISSA program focuses on certification, training, funding assistance and job placement for members of the armed forces.

Courtney Rehfeldt • Aug 28 2023
Wellness

MilkMate Aims To Make Breast Pumping Easier for Working Moms

MilkMate, a breast pumping solution company, recently secured FDA clearance and closed a $5 million seed round.

Elizabeth Ostertag • Aug 28 2023
Nutrition

Are Protein Bars Actually Healthy? A Dietitian’s Take

Protein bars offer a convenient and tasty way to get enough of the vital macronutrient, but do their benefits outweigh potential downsides?

Mindy Antimie, MS, RDN • Aug 28 2023
Fitness

Can College Sports, Other B2B Deals Shake Peloton Out of its Slump?

Peloton will adopt college sports partnerships as part of its new B2B strategy, starting with the University of Michigan.

Courtney Rehfeldt • Aug 25 2023
Solidcore expansion
Fitness

Solidcore Plans New Headquarters To Match Expansion Ambitions 

Solidcore, a Pilates-inspired boutique fitness brand, is leaving DC for a larger, amenity-rich building in nearby Rosslyn, Virginia.

Courtney Rehfeldt • Aug 25 2023
Finance

F45 Stock Suspended as Delisting Proceedings Begin

The financially troubled functional fitness franchise recently announced its intention to delist and deregister its stock from the NYSE.

Courtney Rehfeldt • Aug 25 2023
Fitness

Coaches Corner With Carl Hardwick: How To Build Stronger Coach-Client Relationships

As fitness coaches, our impact hinges on the relationships we cultivate with our clients. Here are four helpful frameworks.

Carl Hardwick • Aug 25 2023
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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