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Tech

WNBA’s Connecticut Sun, LumosTech Team Up To Optimize Athlete Sleep

LumosTech and the Connecticut Sun will explore how advanced sleep technology can impact performance in the world of professional sports.

Elizabeth Ostertag • Aug 16 2023
Tech

ABC Evo Launches CRM & Business Intelligence Tools in Latin America

The ABC Evo platform has achieved 154% growth in revenue since 2019 and serves over 5,500 clubs in 15 countries across LATAM.

Courtney Rehfeldt • Aug 16 2023
Tech

Virtuix Raises Over $5M for Gamified VR Treadmill

Virtuix plans to use the funding to ramp up production of its Omni One, a beta version of which is already being shipped to investors.

Courtney Rehfeldt • Aug 16 2023
Finance

Can Echelon Buck Industry Trends With its New Connected Strength Machine?

As Peloton and Lululemon pivot to content, Echelon’s CEO says the Strength Pro is the best connected fitness machine in the market.

Courtney Rehfeldt • Aug 16 2023
Tech

Mindbody Bets Big on AI, Machine Learning

Mindbody CEO Fritz Lanman shares how the software company is using artificial intelligence to help fitness and wellness studios grow revenue.

Josh Liberatore • Aug 15 2023
Fashion

Zumba Launches ‘Colors of Kindness’ Apparel Collection With Crayola

The 40-piece collection aligns the fun, inclusive vibe of Zumba's fitness programming with the iconic colors of Crayola.

Courtney Rehfeldt • Aug 15 2023
Tech

Rolla Gets $7M in Seed Funding for Gamification Platform

Rolla, a gamified fitness startup based in Bosnia and Herzegovina, has closed a €6.3 million ($6.9 million) seed funding round.

Courtney Rehfeldt • Aug 15 2023
Finance

F45 To Delist Stock From NYSE Amid Financial Troubles

F45 decided delisting was the best option given its "current inability to realize the traditional benefits of public company status"

Courtney Rehfeldt • Aug 15 2023
Tech

Luna Unveils AI Division To Boost At-Home Physical Therapy Services

Luna Labs will create AI products such as automated conversational tools to help patients and therapists with scheduling, rescheduling and billing.

Courtney Rehfeldt • Aug 15 2023
Fitness

As Pickleball Demand Grows, $900M Investment Is Needed, Report Finds

Due to a lack of courts, New York and Los Angeles in particular may be sleeping on a huge opportunity to attract pickleball fans.

Courtney Rehfeldt • Aug 14 2023
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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