Athletech News
  • NEWS
    • FITNESS
      • Equipment
      • Gyms
    • WELLNESS
      • Longevity
      • Nutrition
    • TECH
      • Wearables
      • Artificial Intelligence
    • BUSINESS
      • Finance
      • Fashion
    • LIFESTYLE
      • Reviews
      • Shopping
  • Multimedia
    • The Lens: Franchising
    • The Lens: Gym of the Future
    • The Lens: Xplor Mariana Tek
    • The Lens: Sequel Brands
    • The Lens: Technology
    • Videos & Podcasts
  • REPORTS
    • 2026 Wellness, Recovery & Longevity Report
    • Technology and Innovation Outlook Report 2026
    • 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness
  • ATN LISTS
    • Power Players '26
    • Most Innovative '26
    • Startups To Watch ’25
  • INNO SUMMIT
  • FRANCHISE CORNER
  • Subscribe
  • Login
Press esc to close

New Report: The Business of Wellness, Recovery & Longevity

Explore the trends shaping the future of wellness.

Download Now

Tech

Fortë, SweatWorks To Create Next-Gen Digital Fitness Solutions

From interactive video to AI, fit tech companies Fortë and SweatWorks have joined forces to deliver brands a new-look omnichannel experience.

Courtney Rehfeldt • Feb 05 2024
Wellness

Men’s Wellness Programs Are on the Rise

A changing societal landscape and increased loneliness in men have led to the rise of retreats and mental-health apps designed with males in mind.

Courtney Rehfeldt • Feb 05 2024
Fitness

Fibo Launches New Video Projects in Fitness Content Play

After six months of preparation, concept development and production, Fibo announced two new video projects, "Fibusted" and "Out of the Box."

Collin Helwig • Feb 05 2024
Fashion

New Balance Launches Sneaker Resale Program in Sustainability Push

New Balance announced the launch of its footwear resale program, "Reconsidered,” which is powered by tech platform Archive.

Collin Helwig • Feb 05 2024
Fitness

TRX’s ‘Day One’ Campaign Celebrates the Journey of Fitness

TRX, the leader in functional training, is celebrating those who pursue new health and fitness goals with its latest marketing campaign.

Elizabeth Ostertag • Feb 02 2024
Nutrition

Can Dr. Andrew Huberman, Mateina Make Yerba Mate Popular in the US?

The neuroscientist and wellness influencer sees Mateina's yerba mate product as a better, more healthy alternative to coffee and tea.

Collin Helwig • Feb 02 2024
Fitness

Zumba’s New App Brings Dance Party On-Demand & In-Person

The iconic dance fitness brand is flexing its DTC muscles, launching a new app with virtual and in-person class options.

Courtney Rehfeldt • Feb 02 2024
woman sends text message on her phone
Fitness

SoulCycle, FlexIt Partner With Dr. B To Make Fitness More Affordable

Dr. B, a telehealth startup, drives more consumers to gyms and fitness classes by quickly unlocking pre-tax HSA/FSA funds.

Courtney Rehfeldt • Feb 02 2024
Fitness

Trainer Talks: iFit’s Paulo Barreto Blends Intensity & Empathy

iFit Trainer Paulo Barreto fuses fitness with life lessons, teaching the art of resilience and the power of consistency through challenging workouts.

Joy Keller • Feb 02 2024
Fitness

CycleBar Celebrates Heart Month With All-New Strength Class

In celebration of American Heart Month, CycleBar’s new strength class integrates cardio and strength in a single workout session.

Courtney Rehfeldt • Feb 02 2024
  • 1
  • …
  • 499
  • 500
  • 501
  • 502
  • 503
  • …
  • 748

From Our Partners


Kohler outdoor sauna
Wellness

Kohler’s Home Saunas Make Wellness Easy and Convenient

Daily Newsletter

Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes!

Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives.

atn newsletter signup
Loading

Most Popular


Industry News

Amazon Makes Biggest Fitness Push Yet With Hyrox Deal

member exclusive

Adaptive Fitness Franchise Special Strong Seeks Strategic Partner to Drive Growth

Fitness Business

There Could Be a New Offshoot to the Run Club Boom: Team Relays

Videos


DISRUPT by Athletech News
Wellness

Erik Jivmark of Sleep Cycle Talks the Benefits of Good Data

DISRUPT by Athletech News
Wellness

Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast

DISRUPT by Athletech News
Fitness

Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast

DISRUPT by Athletech News
Fitness

Mark Mastrov of 24 Hour Fitness Joins the Disrupt by Athletech News Podcast

DISRUPT by Athletech News
Fitness

Behind the Hyrox Boom and a Look at What’s Ahead

DISRUPT by Athletech News
Fitness

Jake Steinfeld Headlines Premiere Edition of Disrupt by Athletech News

Keep Pulse on the Latest in Wellness & Fitness News.

Sign Up to Our Newsletter

Loading
Newsletter Preview
Athletech News

Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

Add Athletech News as a preferred source on Google?

  • News
    • Fitness
    • Wellness
    • Tech
    • Fitness Business
    • Reviews
  • Quick Links
    • Videos
    • Reports
    • Disrupt 2025
    • ATN Lists
    • Inno Summit
    • About Us
    • Contact Us
    • Subscribe
    • Privacy Policy
  • Get in Touch
Copyright © 2026 Athletech News