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Tech

TikTok Taps Peloton for Exclusive Fitness Content

Live Peloton classes, instructor series, creator partnerships, class clips and celebrity collaborations will be available on TikTok.

Courtney Rehfeldt • Jan 04 2024
Fitness

CrossFit Names GoRuck as Official Apparel & Footwear Partner

GoRuck will be the official partner for both CrossFit and the CrossFit Games, replacing Nobull, which held that title between 2021 and 2023.

Elizabeth Ostertag • Jan 04 2024
Finance

Athletech Rings Nasdaq Opening Bell, Marking New Era for Fitness & Wellness

Athletech News rang the opening bell at the Nasdaq, marking a significant moment for the entire fitness and wellness industry.

Courtney Rehfeldt • Jan 04 2024
Tech

Apple Fitness+ Adds Golf Workouts, Super Bowl Halftime Tracks

Apple is as committed as ever to fitness and wellness, rolling out new golf workouts, a meditation theme and celebrity features.

Elizabeth Ostertag • Jan 04 2024
partnership

F45 Drives Engagement With Unique Blend of Fitness Culture & Tech

Popular functional fitness franchise F45 is tackling gym intimidation head-on with a welcoming environment, supportive coaches and new classes

Athletech Studios • Jan 04 2024
Fitness

Global Wellness Economy Projected To Hit $8.5T by 2027

The category of nutrition, non-GLP weight loss management and supplements is expected to become the largest wellness market in 2025.

Courtney Rehfeldt • Jan 03 2024
Tech

CEO Corner: Lumos’ Dr. Biquan Luo Aims To Change Lives With Sleep Tech

LumosTech's sleep mask combats jetlag and helps professional athletes and everyday consumers alike get better quality shut-eye.

Elizabeth Ostertag • Jan 03 2024
Nutrition

Orangetheory Taps Ascent as Official Protein Powder

Ascent’s whey and plant-based protein powders will now be available at select Orangetheory Fitness studio locations.

Courtney Rehfeldt • Jan 03 2024
Tech

Hyperice Sues Therabody Over Massage Gun Patent Infringement

Wellness brand Hyperice alleges several products made by its rival Therabody infringe on Hyperice’s patented percussion massage technology.

Elizabeth Ostertag • Jan 03 2024
Fitness

Xponential Fitness President on Lindora Deal, 2024 Wellness Trends

Xponential is eyeing cross-collaborations between its fitness brands and Lindora, a chain of health clinics offering GLP-1s and wellness treatments.

Courtney Rehfeldt • Jan 03 2024
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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