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CEO Corner: ‘Resilience’ is AKT President Melissa Chordock’s Middle Name

AKT President Melissa Chordock was once in search of finding somewhere to belong. That place of belonging became SoulCycle, but […]

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Recovery Day: Texas Longhorns Star Justice Finkley Loves Chipotle, GoodSport Drinks & Vintage Tees

Before choosing to attend the University of Texas as the school’s outside linebacker in 2021, Justice Finkley was one of […]

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FTC Tries to Block Meta from Buying Within & App Maker’s VR Fitness App, Supernatural

The Federal Trade Commission says Meta is attempting to “buy its way to the top”  in order to claim the […]

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STRIVE Secures $6M in Funding with Participation from Athlete Investors

Jonathan Taylor and Troy Smith are backing the fitness performance platform STRIVE, a fitness performance platform that incorporates sensors into […]

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F45 Training Announces CEO Departure & Cost-Cutting Measures

While F45 anticipates growth, “ongoing macroeconomic uncertainty” is forcing the company to cut operational expenses & lay off 110 employees […]

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Les Mills Seeks to Dominate the Metaverse with BODYCOMBAT VR

Les Mills continues to disrupt the fitness space with the LES MILLS BODYCOMBAT VR APP. The company, in partnership with […]

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WHOOP Announces 15% Layoffs

The wearable fitness technology company is the latest to reduce its team & says that the current macro environment has […]

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IRONMAN & VinFast Announce Global Partnership

The IRONMAN Group expands its universe by partnering with leading automotive manufacturer VinFast in a global business deal to help […]

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CEO Corner: Trevor Lucas Goes from Banker to Businessman as CYCLEBAR President

Trevor Lucas’s journey to becoming CYCLEBAR President included a finance position pitstop at Taco Bell. The fitness leader talks to […]

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Seattle Dethroned as #1 Bike-Friendly City

According to a new ranking, cities on the West Coast are the most bike-friendly, as cycling advocates strive to improve […]