Pvolve Adds Tower 28 Skincare Products to Studios Nationwide
Functional fitness brand Pvolve is rolling out Tower 28’s SOS Skincare line across its 30+ studios, expanding wellness beyond the workout.
Alpha Fit Club’s New Strength & Cardio Classes Are a Brand Statement
Alpha Strength and Alpha Flight reflect Alpha Fit Club's strategy to meet evolving member goals from heavier lifts to long-distance runs
Peloton CEO: Brand Equity, Not Ad Revenue, Is Strongest Asset
Peloton CEO Peter Stern has ruled out on-platform advertising as a revenue stream, opting instead for a more ambitious vision.
NASM Launches Peer-Reviewed Journal as Fitness Brands Embrace Science
NASM has launched a peer-reviewed journal built for personal trainers, part of a much bigger shift happening across fitness and wellness
Life Time Aims To Be ‘Industry’s Clear Leader’ in Reformer Pilates
As Pilates demand surges industry-wide, luxury club operator Life Time is doubling down on its 20-year investment in the modality.
Escape Fitness USA Gets Acquired, Plans To Accelerate Expansion
The American arm of equipment maker Escape Fitness has been acquired by Curt and Tammy Tambornino, the sides announced.
Pilates Addiction Keeps Expanding, Surpassing 250 Franchise Agreements
Less than a year after its launch, Pilates Addiction is accelerating growth into 2026 as demand for reformer-based workouts climbs.
Americans Aren’t Walking Enough, Report Finds
New data shows 63% of Americans walk fewer than 7,000 steps a day, with gaps across age, income levels and gender.
How to Deliver Premium Recovery Without the Operational Drag
As recovery becomes table stakes, the real question is how to balance premium experiences with efficient operations. Successful clubs are […]
Lindora Eyes Revamped Franchise Growth Under New Owners Next Health
Next Health bought Lindora from Xponential Fitness. Now it's rebuilding the brand and franchisees are already lining up.
