Fitness Business Peloton CEO: Brand Equity, Not Ad Revenue, Is Strongest Asset Courtney Rehfeldt February 19, 2026 Share on Facebook Share on Twitter Share via Email credit: Peloton An investor asked if Peloton was leaving money on the table by not running ads on its platform. Peter Stern responded with a firm no,… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: ATN Pro Connected Fitness Peloton Peter Stern
