Fitness Business Peloton CEO: Brand Equity, Not Ad Revenue, Is Strongest Asset Courtney Rehfeldt Published: February 19, 2026 Share on Facebook Share on Twitter Share via Email credit: Peloton An investor asked if Peloton was leaving money on the table by not running ads on its platform. Peter Stern responded with a firm no,… Membership Required This article is for ATN Pro members only. Subscribe Now Already a member? Log in Already a member? Log in here Tags:ATN Pro Connected Fitness Peloton Peter Stern