Fitscope, Bodycraft Partner To Bring On-Demand Content to Cardio Machines
The Fitscope app will come preinstalled on certain Bodycraft machines, giving users access to a variety of on-demand workouts.
Sweetgreen Launches Restaurant With Robotic, Fully Automated Kitchen
Sweetgreen believes the automated kitchen concept will unlock efficiency, enabling it to scale quicker with higher profit margins.
NewLimit Raises $40M in Bid To Reverse Aging
NewLimit, a biotech company, is on a mission to reverse the features of aging by manipulating cell age without changing cell type.
SH1FT Bringing Low-Cost Live Classes to 24 Hour Fitness Locations
SH1FT Fitness says its license-free approach enables gyms to operate a class schedule at a fraction of the usual cost.
The Fit Guide Launches in London, Kicking Off Global Expansion
The Fit Guide is now live in London after making its New York debut in April. Additional launches are set for Singapore, Sydney and Dubai.
LA Fitness Hires Former Gold’s Gym CEO Adam Zeitsiff
Adam Zeitsiff joins LA Fitness after previous stints as the CEO of Gold’s Gym as well as digital fitness experience provider InteliVideo
Equinox to Hire 5,000 Performance Coaches as Members Seek More Personal Training
Equinox is experiencing unprecedented growth in its member community and sees a high demand for personal training.
300 and Counting: How StretchLab Became Xponential’s Next Big Boutique Fitness Brand
StretchLab, an assisted stretching boutique fitness brand, opened 154 studios in 2022 alone and is on pace to top that number in 2023.
Power Plate Unveils New REV Exercise Bike, Partnership With Life Time
In addition to its REV bike, Power Plate is bringing its vibration technology to Life Time clubs nationwide in a new pickleball sponsorship.
Merrithew Takes the Guesswork Out of Fitness Playlists With New Music Collection
Merrithew Music tracks can be used for all fitness modalities and provide musical cues to signal transitions.
