Zeitsiff served as CEO of Gold’s Gym for nearly two years between February 2019 and September 2020

LA Fitness is bolstering its executive team with the addition of Adam Zeitsiff, the former Gold’s Gym CEO and current IHRSA coalition board member.

Zeitsiff has joined LA Fitness as its new deputy chief information officer, he announced on LinkedIn.

“I couldn’t be more excited to be joining the largest privately-owned fitness brand in North America,” Zeitsiff posted Monday on his LinkedIn page. “Over the last 4 decades LA Fitness has not only become one of the most highly respected brands in fitness, they are also one of the most innovative companies in the industry and have led the way in providing tremendous value and variety of full service offerings to members.”

LA Fitness operator Fitness International LLC also operates Esporta Fitness and City Sports Club.

Zeitsiff served as CEO of Gold’s Gym for nearly two years between February 2019 and September 2020. After that, he became president and CEO of InteliVideo, a video on-demand and live-streaming platform for fitness and wellness operators which was acquired by Wexer in February.

Most recently, Zeitsiff had been president of Stronger U Nutrition, a platform owned by Self Esteem Brands which offers personalized nutrition coaching.

Prior to becoming CEO of Gold’s Gym in 2019, Zeitsiff had a two-year stint as the gym chain’s chief information officer and senior vice president of brand innovation. He also has experience as the chief information officer of Smoothie King.

In addition to his executive roles, Zeitsiff has served as a board member on IHRSA’s National Health & Fitness Alliance since April 2021. IHRSA launched the NHFA in October 2020 and describes the alliance’s mission as seeking to “unite the advocacy, public affairs, stakeholder engagement, fundraising and lobbying efforts of the health and fitness industry in the United States.”

Feature image credit: Adam Zeitsiff

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