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Reviews

Product of the Week: Is the Future App the Future of Personal Training?

ATN tests and reviews Future, a virtual personal training app with a twist: a real person on the other side of the screen.

Elizabeth Ostertag • Apr 10 2024
Fitness

Unscripted: Equinox VP Julia Klim on Cultivating a Brand Identity

Klim shares why Equinox is more than just a fitness brand and how the company takes deliberate steps to nurture that identity in the marketplace.

Athletech Studios • Apr 10 2024
Wellness

Pvolve, HigherDose Partner on Mindfulness Classes

Fitness brand Pvolve has teamed up with at-home wellness tech company HigherDose to offer three new rest and recovery-focused classes.

Elizabeth Ostertag • Apr 10 2024
Wellness

CEO Corner: How Amy Neary Grew Prime IV Hydration & Wellness

Neary's fast-growing IV therapy franchise opened its 100th location at the end of 2023 and could have up to 750 units by the end of 2027.

Josh Liberatore • Apr 10 2024
Wellness

Plunge Launches Pop-Up Tub To Make Cold Plunging More Accessible

The cold plunge company unveiled its Evolve Series, which includes affordable and portable tub offerings.

Elizabeth Ostertag • Apr 10 2024
Tech

Myzone Hires New CEO Amid International Push

Jay Worthy, the former president of Life Fitness who helped expand the equipment giant internationally, will look to do the same for Myzone.

Collin Helwig • Apr 10 2024
Finance

Biolinq Raises $58M for Color-Coded Wearable Glucose Sensor 

Biolinq's “barely there” wearable touts a color-changing interface for quick glucose insights without the need for a secondary device.

Courtney Rehfeldt • Apr 09 2024
Fashion

Athletic Cosmetic Company Bets Big on Sports Makeup

Athletic Cosmetic Company is eyeing the promising sports and fitness makeup market with products that are sweat and water-resistant.

Elizabeth Ostertag • Apr 09 2024
Finance

Volt Athletics Acquires Zama Health, Adding Mental Wellness Layer

Volt Athletics, an AI-powered training app, will integrate Zama Health as its own service within the Volt ecosystem.

Courtney Rehfeldt • Apr 09 2024
Fashion

LA GOLF Is Revolutionizing Golf Equipment With New Tech

Founded by the former CEO of Marucci Sports, LA GOLF has already collaborated with ambassadors like Dustin Johnson and Bryson Dechambeau.

Tom White • Apr 09 2024
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