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Where Is Fitness Headed?

Les Mills founder Phillip Mills on why people build their lives around fitness.

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Three photos shown on mobile device screens against a purple background. The images show Fit:Match capabilities in scanning the body for composition. Another image shows a woman being scanned.
Tech

The Future of Fitness Tech Is 3D, Says Fit:match

Originally created for the fashion and retail space, Fit:match sees a massive opportunity to bring 3D body scanning to the fitness industry.

Kim Kisner • Jun 13 2024
Fitness

Can Zwift Turn Connected Fitness Tide With Affordable, Gamified Smart Bike?

The Zwift Ride, $1,299, includes a frame key that allows riders to easily adjust the bike based on their height between 5' and 6'6."

Courtney Rehfeldt • Jun 13 2024
Power Plate REV bikes in action
partnership

Why Vibration Training Is More Than Just a Powerful Activation & Recovery Offering

Power Plate continues to deliver fitness in efficient ways with its unique whole body vibration technology

Athletech Studios • Jun 13 2024
Vuori activewear brand and two models at the beach
Reviews

Product of the Week: Is Vuori Pulling Ahead in the Athleisure Race?  

Vuori has carved out a niche in the saturated athleisure market with designs featuring muted colors and comfortable, functional fabrics.

Elizabeth Ostertag • Jun 12 2024
Life Time fitness app on an iPhone
Tech

Life Time Adds AI to App, Eyes Personalized Fitness Recommendations

Athletic country club brand Life Time says its members can expect tech tools like AI to become a "growing aspect of their experiences."

Courtney Rehfeldt • Jun 12 2024
A smiling headshot of Andrew Alfano against a grey background.
Fitness

CEO Corner: Andrew Alfano Has Big Plans for Retro Fitness

Under Alfano's watch, Retro Fitness has undergone a massive rebrand and struck an agreement that will see BlackRock open at least 80 gyms.

Josh Liberatore • Jun 12 2024
Nutrition

MADabolic Partners With Macrostax To Add Personalized Nutrition Plans

Strength-driven interval training franchise Madabolic has launched a strategic brand partnership with nutrition app MacroStax.

Joy Keller • Jun 12 2024
Fitness

Health & Fitness Association Adds Asia-Pacific Rep, Appoints Board Members

Attorney and fitness industry vet Sean Tan joins the HFA as APAC senior rep as the organization seeks to expand its international presence.

Courtney Rehfeldt • Jun 12 2024
Fitness

Peloton Offers App Access, Equipment to YMCA Chicago Members

Peloton and the YMCA of Metropolitan Chicago are teaming up to bring equipment and complimentary access to the Peloton App One for all members 18 and above.  

Courtney Rehfeldt • Jun 12 2024
partnership

REP Fitness Brings Home Gym Excellence to Commercial Market

A mainstay in the home gym equipment space for over a decade, REP is entering the commercial fitness market in a big way.

Athletech Studios • Jun 12 2024
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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