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Where Is Fitness Headed?

Les Mills founder Phillip Mills on why people build their lives around fitness.

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Reviews

Product of the Week: The Power Plate Move Will Level Up Your At-Home Workouts

The Power Plate Move vibrates up to 40 times per second, making traditional exercises more challenging but also more efficient.

Elizabeth Ostertag • Jun 19 2024
People working out in gym
Fitness

F45 Plots Large-Scale Expansion in South Africa

F45 Training has signed a master franchise agreement in South Africa that should see it open many new studios in the country.

Courtney Rehfeldt • Jun 19 2024
Fitness

Tone House Hosts 7th Annual Turf Wars Competition in NYC

The event, held at Asphalt Green on the Upper East Side, will see up to 150 participants compete to support Special Olympics New York.

Elizabeth Ostertag • Jun 19 2024
partnership

How Gyms Can Turn Dead Space Into Profit With Connected Fitness Equipment

Echelon can turn any unused or unoccupied area into an asset for both gym operators and fitness enthusiasts

Athletech Studios • Jun 19 2024
Finance

Lifesum Acquires Lykon, Adds Biomarker Testing

With the deal, healthy eating platform Lifesum gives its 65 million users worldwide access to personalized health insights.

Courtney Rehfeldt • Jun 19 2024
Fitness

Retro Fitness Uplifts Black & Brown Communities Year-Round With Project Lift

Through Project Lift, Retro Fitness aims to open 500 franchised health clubs in 50 underserved communities over the next five years.

James Collins • Jun 18 2024
Finance

Anne Mahlum, Jay Siano Launch Fitness & Wellness Advisory Firm

Solidcore founder Anne Mahlum and real estate pro Jay Siano have launched an advisory firm catering to health, beauty, fitness and wellness brands.

Courtney Rehfeldt • Jun 18 2024
woman in red light machine
Wellness

Wellness Therapies Like Red Light Show Promise, Study Finds

Wellness tools like red light and cryotherapy can lead to improved HRV and blood biomarkers, according to a new study from Restore Hyper Wellness.

Courtney Rehfeldt • Jun 18 2024
partnership

OPTYO Uses Hybrid Marketing Approach To Help Fitness Brands Scale Fast

OPTYO has facilitated over one million product sales for startup brands in the fitness, sports performance and recovery spaces.

Athletech Studios • Jun 18 2024
woman squats at a BFT studio
Fitness

BFT Plans Scandinavia Expansion in Latest Global Franchise Move

BFT will enter Scandinavia under Tage Flugeim, who was the first to bring fitness brand Barry’s outside the United States.

Courtney Rehfeldt • Jun 17 2024
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Videos


Phillip Mills
Fitness

Phillip Mills of Les Mills Talks the Power of Community

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Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast

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Mark Mastrov of 24 Hour Fitness Joins the Disrupt by Athletech News Podcast

Disrupt hosts Christian Toetzke & Andrew Sugerman
Fitness

Behind the Hyrox Boom and a Look at What’s Ahead

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Athletech News

Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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