Hannah Eden brings the mentality she honed as CrossFit Games athlete to uplift and empower as a fitness influencer and entrepreneur.
C4 maker Nutrabolt acquires a 20% stake in Bloom in a deal that sees the influencer-founded supplement brand raise $90 million in total.
Here’s how leading private equity firms evaluate potential investments in the fitness franchising space.
“The Longevity Game with Tracy Anderson" will air weekly, featuring guests ranging from Olympic athletes to scientists.
Adidas Training has enlisted the help of dating app Bumble to make it easier for fitness enthusiasts to find a fellow training buddy.
As part of a strategic partnership, EGYM and Life Fitness will collaborate to give users a more personalized, data-infused approach to cardio.
MediMusic has partnered with Tuned Global and major music labels to explore the therapeutic potential of AI-powered sound .
American Barbell will serve as ISSA's official equipment partner as well as the organization's exclusive live seminar partner.
Wellness brand Hyperice already sued rival Therabody and is now filing litigation against many other companies over its massage gun tech.
With DUMAGUS' AI-powered tracking tech, gyms and their members get the most out of strength training, which is more popular than ever.
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