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Where Is Fitness Headed?

Les Mills founder Phillip Mills on why people build their lives around fitness.

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Fitness

How To Train for Hyrox: 5 Strategies To Dominate the Fitness Race

Training for Hyrox? Learn how to combine endurance, strength and functional fitness to dominate the competition, with expert insights.

Joy Keller • Jun 17 2024
an image of a Club Pilates studio and members working out on reformers
Fitness

Xponential Fitness Finds New CEO in Former Taco Bell Chief

Mark King takes over following Anthony Geisler's sudden exit last month; Xponential's shares soared following the news of King's hire.

Courtney Rehfeldt • Jun 17 2024
an image of Solidcore fitness memebrs working out
Finance

Solidcore Taps UVA Business School To Prep Students for Fitness Careers

Solidcore is teaming with the University of Virginia's McIntire School of Commerce in a partnership that could redefine the business of fitness.

Courtney Rehfeldt • Jun 17 2024
Reviews

I’m a Pilates Instructor & These $24 Grip Socks Are the Only Ones I Wear 

Here's why this Pilates instructor loves WellBeing + BeingWell's Striped Tube Grip Socks from Revolve – and they're on sale for up to 50% off.

Taylor Jean Stephan • Jun 14 2024
Finance

JP Morgan Targets Weight Loss Drugs With $500M Fund

JP Morgan Private Capital has raised over $500 million for a life sciences fund targeting private biotech companies and the booming weight-loss drug space.

Courtney Rehfeldt • Jun 14 2024
A Les Mills group fitness class with a woman in green activewear lifting weights.
partnership

How Les Mills & Its Gym Partners Are Meeting Fitness Trends in 2024

Les Mills' plan includes the brand's Limited Edition Collection of science-backed workout programs, driven in large part by Gen Z.

Athletech Studios • Jun 14 2024
Fashion

Reebok Is All-In on Running, Launching New FloatZig Models

Reebok is expanding its FloatZig line, unveiling the FloatZig X1 for performance road runners and the FloatZig 1 Adventure for outdoor trails.

Elizabeth Ostertag • Jun 14 2024
Finance

Arya Raises $7.5M for AI-Powered Sexual Wellness Platform

Arya, an AI-based sexual wellness platform, has raised $7.5 million in a seed round and added sexologist Shan Boodram to its team.

Courtney Rehfeldt • Jun 13 2024
man and woman spar at a UBX studio
Fashion

UBX, Adidas Release Merch, ‘Boxing is for Everyone’ Campaign

Australia-founded fitness franchise UBX and Adidas are releasing a co-branded line of merchandise at UBX gyms worldwide.

Courtney Rehfeldt • Jun 13 2024
Wellness

Actress Launches Functional Mushroom Line as Supplement Market Grows

Colombian-born actress Maria Camila Giraldo has launched Fungiments, a line of functional mushroom-infused gummies and capsules.

Courtney Rehfeldt • Jun 13 2024
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Behind the Hyrox Boom and a Look at What’s Ahead

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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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