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Fitness

Gold’s Gym SoCal Embraces the Future of Fitness

With content creator rooms, turf spaces and recovery rooms, Gold's Gym locations in Southern California are getting major makeovers.

Courtney Rehfeldt • Jan 15 2024
Guides & Resources

What To Expect in Year 1 as a Fitness Franchisee

The first 365 days of your gym or studio will be about driving memberships and getting into an operational flow.

Laura Darrell • Jan 14 2024
Finance

Crunch Fitness Franchise Group Plots Midwest Expansion

Michigan's top Crunch Fitness franchisee is looking to go from nine locations to as many as 75 following a partnership with CapitalSpring.

Collin Helwig • Jan 12 2024
Fashion

BC Brands Acquires Bandier, Carbon38 in Women’s Activewear Play

Popular women's activewear brand Bandier had been looking for a buyer late last year amid supply chain challenges.

Courtney Rehfeldt • Jan 12 2024
A smiling image of Dave Asprey, a biohacking expert
Wellness

Exclusive: Dave Asprey on Upgrade Labs, the World’s First ‘Biohacking’ Franchise

Upgrade Labs uses biohacking tech to help people optimize six key areas: longevity, muscle mass, stress, cardio, weight loss and brain power.

Courtney Rehfeldt • Jan 12 2024
Fitness

NJ Passes Gym Cancellation Law but IHRSA Secures Key Language

Canceling a gym membership in New Jersey may soon be as easy as the click of a button, but fitness operators won some flexibility .

Courtney Rehfeldt • Jan 12 2024
Fitness

Trainer Talks: Hayley Hollander on Empowering Human Potential

Hayley Hollander co-founded Pivotal to unlock human potential through coaching, education and consulting services.

Joy Keller • Jan 12 2024
Guides & Resources

The 5 Red Flags To Look for in a Fitness Franchise

Athletech News identifies where fitness franchises commonly go wrong and presents advice on how to avoid those mistakes.

Laura Darrell • Jan 12 2024
Guides & Resources

Is Private Equity Right for Your Fitness Business?

There are several ways to finance your fitness business. Whether or not private equity is the best option comes down to your style and goals.

Heather Bien • Jan 12 2024
Fitness

Walmart Opens Giant Fitness Center Amid Corporate Wellness Wave

The 360,000-square-foot Walton Family Whole Health & Fitness center is located at Walmart's headquarters in Bentonville, Arkansas.

Courtney Rehfeldt • Jan 11 2024
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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