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Where Is Fitness Headed?

Les Mills founder Phillip Mills on why people build their lives around fitness.

Listen Now

Tech

Virtuagym CEO: Fitness Consumers Expect 24/7 Engagement, So Software Is Key

Virtuagym CEO Hugo Braam says fitness brands need to be with their members at all times, so creating an omnichannel experience is key.

Courtney Rehfeldt • Jun 21 2024
Fitness

Weightlifting in Old Age Linked to Long-Term Health Benefits

A new study found that older adults who did one year of heavy weightlifting maintained their strength gains for four years.

Courtney Rehfeldt • Jun 21 2024
Fashion

Nike, Hyperice Unveil High-Tech Recovery Shoes, Vest

The Nike x Hyperice boots and vest are designed to designed to revolutionize the way athletes warm up and recover from games and practices.

Elizabeth Ostertag • Jun 21 2024
Fitness studio owner looking at her sales dashboard
partnership

How Mindbody Capital Transforms Financing by Simplifying Growth Funding

A Mindbody survey found that 36% of fitness studios and wellness businesses say securing capital to grow is a top challenge.

Athletech Studios • Jun 21 2024
instructors teach a class at the Tracy Anderson Method studio in London
Fitness

Tracy Anderson Fitness Method Can’t Be Copyrighted, Judge Says

The famed Tracy Anderson fitness method isn't protected under U.S. copyright law, a California federal judge found.

Courtney Rehfeldt • Jun 20 2024
Finance

Zing Coach Raises $10M for Feature-Packed AI Fitness App

Zing Coach touts technology that it says can turn a smartphone into a DEXA scanner, among other abilities.

Courtney Rehfeldt • Jun 20 2024
Fitness

For Fitness OG Barry’s, Inclusivity Isn’t a Buzzword, It’s a Founding Principle

LGBTQ+ founded and led for over 25 years, boutique fitness giant Barry's has been championing inclusivity well before it became fashionable.

Elizabeth Ostertag • Jun 20 2024
partnership

When It Comes to Functional Training Equipment, Versatility Is Everything

Optimized for small groups and solo workouts, the Matrix Connexus line serves as a full solution for gyms integrating functional training.

Athletech Studios • Jun 20 2024
Fitness

Americans Love Yoga, Especially Women & High-Earners, CDC Finds

CDC data sheds light on the nationwide popularity of yoga as a fitness and wellness modality, with roughly 1 in 6 Americans practicing.

Courtney Rehfeldt • Jun 19 2024
Wellness

CEO Corner: InsideTracker’s Rony Sellam on the Future of Personalized Health

Rony Sellam has built health analytics company InsideTracker into one of the tech platforms powering the booming longevity space.

Josh Liberatore • Jun 19 2024
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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