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partnership

Wodify Brings True Zero-Cost Software to Gyms & Studios

The fitness software provider recently launched Free Unlimited, a model that grants users access to all of Wodify’s management tools for zero dollars down.

Athletech Studios • Jan 31 2024
Wellness

Wellness Real Estate Is Booming – And Just Getting Started 

The wellness real estate market is projected to hit a staggering $887.5 billion by 2027, according to The Global Wellness Summit.

Courtney Rehfeldt • Jan 30 2024
Fitness

Planet Fitness Launches Media Network for Advertisers

The popular fitness franchisor is looking to bring advertisers directly to its 18.5 million members, including many Gen Z-ers.

Collin Helwig • Jan 30 2024
Finance

Tom Brady’s TB12, Nobull Merge To Form Nutrition & Apparel Giant

The NFL legend joins Mike Repole, who bought Nobull last summer and has a history of partnering with Hall of Fame athletes.

Collin Helwig • Jan 30 2024
Fitness

How This Personal Trainer Mastered the Art of Fitness Franchising

Scott Tobin's strategic approach to growing Burn Boot Camp combines his personal training expertise with acquired business acumen.

Joy Keller • Jan 30 2024
Wellness

Gympass Hits 2.6M Subscribers as Corporate Wellness Demand Grows

Gympass has reached 2.4 million subscribers and over 400 million cumulative employee check-ins across its partner network, the platform said.

Courtney Rehfeldt • Jan 30 2024
Wellness

These 7 Trends Are Shaping the $1.8T Wellness Market

There's a strong desire for more longevity, gut health and holistic sleep solutions, according to McKinsey's Future of Wellness survey.

Courtney Rehfeldt • Jan 29 2024
Fitness

Life Time Extends Hoka Deal, Expands in Colorado

Apparel and footwear brand Hoka will host pop-up shops and experiences at select Life Time clubs and events this year.

Courtney Rehfeldt • Jan 29 2024
Fitness

Ironman Group Taps Equinox President Scott DeRue as CEO

DeRue oversaw 107 fitness clubs at Equinox and once climbed Mount Everest, making him a fitting leader for the endurance sports events brand.

Courtney Rehfeldt • Jan 29 2024
partnership

From Warm-Up to Workout to Cool-Down, Power Plate Is the Ultimate Gym Offering

Power Plate's whole-body vibration is a hit with members of all fitness levels, leading to high levels of engagement and retention.

Athletech Studios • Jan 29 2024
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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