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How is Longevity Reshaping the Fitness Business?

The trends and business models creating new opportunities across wellness and recovery.

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Fitness Business

FS8 Opens Studios in Europe & U.S. Amid Global Expansion Plans

Pilates, yoga and tone workout brand FS8 has announced its plans to expand across the U.K. and Europe as part of its ambitious growth plan.

Magdalena Becker • Aug 07 2024
Fitness Business

Keepme Introduces AI-Powered Membership Sales Agents

Too many fitness brands are leaving prospective fitness members with inquiries "on read," according to a new study from Keepme.

Courtney Rehfeldt • Aug 07 2024
New Oura chief design officer Miklu Silvanto
Tech

Oura Adds Another Apple Exec in New Chief Design Officer

Miklu Silvanto, an Apple and Airbnb vet, will oversee the visual design of Oura's hardware and software products.

Elizabeth Ostertag • Aug 07 2024
woman competes at Tone House event in NYC
Fitness

NYC Fitness Studio Tone House Sets Sights on Expansion

As Tone House brings its signature Turf Wars event in Toronto, the NYC-based group strength and conditioning brand is eyeing serious growth.

Elizabeth Ostertag • Aug 07 2024
Store front, REstore
partnership

Restore Hyper Wellness Unlocks Potential During National Wellness Month

August marks National Wellness Month, a time to recalibrate wellness goals and emphasize self-care and stress management.

Athletech Studios • Aug 07 2024
people in front of NASM One logo
Tech

NASM Names Mike Shanko as New Chief Information Officer

The National Academy of Sports Medicine underscores a commitment to advancing digital infrastructure and innovation

Joy Keller • Aug 06 2024
Fitness Business

Freemotion Elevates Fitness Club at U.K.’s Voco Hotel Amid Wellness-Travel Boom

Freemotion Fitness, the commercial equipment division of iFIT, upgraded England's Elevate Health & Fitness Club’s fitness hardware offerings,

Courtney Rehfeldt • Aug 06 2024
Drugs and alternative supplements
Wellness

Blue Zones and Healthly Partner to Launch Lifestyle Medicine Model

New model combines research-backed longevity principles with value-based healthcare delivery to help people live longer, healthier lives

Magdalena Becker • Aug 06 2024
Women playing soccer
Fitness

Sports Organization Launches Non-Profit Focused On Female Athletics

Kynisca Innovation Hub aims to redefine women's sports with female-focused research and training in various areas.

Magdalena Becker • Aug 06 2024
partnership

Fireside Chat: MADabolic’s Brandon Cullen on Scaling Strength Training

Strength training franchise MADabolic is one of the rising stars in group fitness, with 30-plus open locations and 80-plus in development.

Athletech Studios • Aug 06 2024
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