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How is Longevity Reshaping the Fitness Business?

The trends and business models creating new opportunities across wellness and recovery.

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man and woman lighting weights
Fitness

Study Challenges Traditional Strength Training Wisdom

Findings suggest that training closer to failure might be essential for muscle growth but may not be as critical for strength gains

Joy Keller • Aug 12 2024
Gym owners speaking to staff
partnership

AI-Powered Retention Strategies for Gym Owners

Zen Planner is turning the tide on gym member retention by providing personalized communication and strategic touchpoints during critical membership phases.

Athletech Studios • Aug 12 2024
Fitness pros looking at camera
Fitness

ISSA and REIGN Expand Scholarship Program to Celebrate Five-Year Anniversary

ISSA and REIGN mark the fifth anniversary of their scholarship program, which has impacted the careers of aspiring fitness professionals.

Joy Keller • Aug 09 2024
Travis Barker plays drums next to a Barker Wellness product
Wellness

Travis Barker’s Wellness Brand Enters Sprouts Nationwide

Travis Barker is beating a new drum as his vegan wellness company, Barker Wellness, announces Sprouts as its first nationwide retailer.

Courtney Rehfeldt • Aug 09 2024
Fitness

Life Time Files Patent for The Ultimate Pickleball

As pickleball grows to rival other sports, Life Time offers a solution to the common issues of playability.

Joy Keller • Aug 09 2024
The Little Gym
Fitness Business

The Little Gym Announces U.S. Expansion After Franchise Group Triples In Size

The Little Gym has been serving children ages 4 months to 12 years old and their families for nearly 50 years. Now, it's growing faster than ever before.

Magdalena Becker • Aug 09 2024
FuturHealth
Nutrition

FuturHealth Launches Custom Meal Plans, Integrating Nutrition with GLP-1s

The weight-loss solutions company is filling the gap between medications and nutrition with its Custom Meal Plans

Elizabeth Ostertag • Aug 09 2024
food on a table, breakfast items
Nutrition

Study: Need for Personalized Nutrition Protocols for People on GLP-1 Medications

New research underscores the importance of individualized fasting and nutrition plans to ensure patient safety and optimal surgical outcomes

Joy Keller • Aug 09 2024
partnership

You Didn’t Get Into the Fitness Business To Run the Back Office

Outsourcing tedious business tasks to software is liberating for fitness owners. Trusted platforms like Jonas Fitness can help.

Athletech Studios • Aug 09 2024
Two women working out outside
Fitness

Research Highlights Benefits of Physical Activity in Natural Settings

Want to swap your client's regular exercise session for a brisk walk through a lush forest or a jog along a scenic trail? Go for it.

Joy Keller • Aug 09 2024
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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