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How is Longevity Reshaping the Fitness Business?

The trends and business models creating new opportunities across wellness and recovery.

Download the Report

pvolve anti aging tool
Fitness

For Pvolve, Functional Fitness Is the Ultimate Anti-Aging Tool

Pvolve's functional fitness approach is revolutionizing the anti-aging movement. Learn about innovative strength training methods, clinical studies, and rapid expansion, all designed to help you live younger for longer.

Athletech Studios • Aug 21 2024
man and woman flexing
Industry News

FlexIt Expands Global Reach with Launch & Strategic Partnerships

Fitness tech platform FlexIt  is making a move to meet the rising global demand for personalized wellness experiences.

Joy Keller • Aug 20 2024
Crunch CEO Jim Rowley talking on a stage
Fitness

Crunch Fitness Looks to Crush 2025 

Crunch Fitness is reflecting on a momentous year that saw the average opening of more than one new club per week

Courtney Rehfeldt • Aug 20 2024
personal trainer talking to client at kitchen table
Fitness Business

Personal Training Franchise Expands to Meet Rising Demand

Explore how Josh York's mobile training franchise is adapting to market demands and offering career advancement for trainers

Kim Kisner • Aug 20 2024
Female sailor working out
Fitness

U.S. Navy Unveils 24/7 Outdoor Fitness Pavilion 

Sailors stationed at Huntington Hall in Newport News now have access to the U.S. Navy’s first 24/7 outdoor fitness pavilion,

Joy Keller • Aug 20 2024
Wellness

SWTHZ, Plunge Ink Exclusive Distribution Partnership

Plunge will provide its cold plunge tubs to SWTHZ facilities nationwide, a massive distribution deal for the cold therapy brand.

Collin Helwig • Aug 20 2024
Sweat 440 exec team
partnership

Fireside Chat: Matt Miller and Cody Patrick of Sweat440 on Franchise Growth and Future Vision

Sweat440 executives Matt Miller and Cody Patrick break down their brand's success through franchising, tech and more in this discussion

Athletech Studios • Aug 20 2024
A man practices proper breathwork
Tech

How Science-Based Breathing Analysis Can Drive Fitness Insights

The CapnoTrainer Go, a portable device that measures carbon dioxide expenditure, is bringing true breathwork science to the masses

Elizabeth Ostertag • Aug 20 2024
Young woman on treadmill at gym
Fitness Business

GymTV Study Reveals Insights for Gym Owners

A recent study by GymTV has unveiled valuable insights into the habits and preferences of gym-goers, offering a wealth of information for fitness professionals and gym owners to enhance their services and marketing strategies.

Joy Keller • Aug 19 2024
group of people around a desk, working
Case Studies

The Business Case for Wellness: How LennarFit is Driving Corporate Success

With the average adult spending over 1,757 hours a year at work, it’s become essential for companies to offer wellness options in some form.

Athletech Studios • Aug 19 2024
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Tech

Powering Women’s Health: Optimization & Innovation with Garmin 

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LA Fitness Is Quietly Leading the Gym Sector’s Pilates Race

member exclusive

Tremble, a South Florida Luxury Pilates Concept, Looks to Expand Across Europe

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Athletech News

Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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