The speculation of a private equity buyout offers some potential light at the end of the tunnel in what's been a rough few years for Peloton.
Equinox's new longevity membership uses biomarker testing as a map for hyper-personalized training, but it will cost around $40,000 a year.
Under Kirk Dewaele and Brandon Cullen, MADabolic has grown into one of the nation's fastest-growing strength-training group fitness brands.
The class-booking platform's annual awards recognize the top gyms, fitness and wellness studios, and trainers.
The software and payment solutions provider has tapped the co-founder of subsidiary brand Club Automation as it embarks on a new growth phase.
Marriott's Caribbean resorts are focused on delivering rich fitness and wellness experiences, while Hyatt has teamed with Peloton.
Fitness brands hoping to reach the coveted Gen Z demo must be deliberate and strategic about their social media strategy.
Smart ring maker Oura is building an ecosystem dedicated to women’s health, launching features like Pregnancy and Cycle Insights.
While Form was founded to leverage Sami Clarke's large social media following, it has evolved into a fitness brand capable of standing on its own.
The fourth annual Congressional Physical Activity Challenge, organized by the Physical Activity Alliance (PAA) and Myzone, is underway.
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