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How is Longevity Reshaping the Fitness Business?

The trends and business models creating new opportunities across wellness and recovery.

Download the Report

Person using app in gym
Tech

Fitness App Industry Set to Reach $4.3 Billion by 2030

AI-driven advancements and rising consumer demand create new opportunities for the industry to integrate tech-savvy solutions

Joy Keller • Aug 19 2024
Woman working out
Fashion

Pvolve, Vuori Deepen Collab with Tour, Retail Products

Low-impact fitness method Pvolve has deepened its partnership with SoCal-inspired activewear brand Vuori with a nationwide tour

Courtney Rehfeldt • Aug 19 2024
Tech

Bevel Launches Health Companion

Bevel, a health tech startup, has finally pulled back the curtain to reveal its holistic health and fitness tracker

Courtney Rehfeldt • Aug 19 2024
Older black man running
Research

Why 44 and 60 Matter: Essential Age Milestones for Fitness Programming

A recent study reveals that our bodies undergo significant, non-linear molecular changes during two critical age periods in our lives

Joy Keller • Aug 19 2024
woman on a Freemotion Fitness elliptical
partnership

Bringing the Outdoors Inside with Freemotion Fitness

Freemotion Fitness brings nature into your gym, studio or at-home fitness facility with its 22 SERIES and more.

Athletech Studios • Aug 19 2024
Nutrition

The Golden Era of Vitamin Gummies

The U.S. vitamin gummies market, valued at $2.32 billion in 2023, is expected to grow to $3.47 billion by 2029

Courtney Rehfeldt • Aug 16 2024
Fitness

Veterans Can Now Use GI Bill Benefits for ISSA Personal Trainer Certification

ISSA Personal Trainer Certification is now eligible for GI Bill reimbursement, offering veterans and their families a pathway to a rewarding career in fitness.

ATN Staff • Aug 16 2024
Fitness

REP To Launch as Monthly Subscription Service for Local Gyms

REP Gym Pass lets users try different gyms across the country for a monthly fee without committing to a membership.

Josh Liberatore • Aug 16 2024
Personal trainer working out with client
Fitness

Five Personal Training Certifications, Five Unique Personalities

As the fitness industry grows, the diversity in certification programs mirrors the vast array of client goals and preferences.

Joy Keller • Aug 16 2024
group of people on power plates in a class
Fitness Business

Power Plate Chosen for Love.Life’s New Flagship Wellness Club

Power Plate® has been selected as the vibration training equipment of choice for Love.Life's flagship Holistic Health and Wellness Club.

Joy Keller • Aug 16 2024
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