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How is Longevity Reshaping the Fitness Business?

The trends and business models creating new opportunities across wellness and recovery.

Download the Report

Black woman lifting a barbell
Fitness

Bodybuilding: Recovery & Injury Prevention Beyond Rest Days

Elevate bodybuilding from routine to remarkable, ensuring every workout translates into tangible gains while avoiding injury.

Joy Keller • Aug 23 2024
aviron fit bike
Fitness

Game-Driven Cycling: Aviron Fit Bike Brings Immersive Training to Home Fitness

Fit Bike offers fitness professionals a tool to enhance client engagement and motivation through advanced technology.

ATN Staff • Aug 23 2024
outside of 24 hour fitness
Fitness

24 Hour Fitness Follows HVLP Gyms in Membership Points Offerings

To boost member participation and motivation, fitness chain 24 Hour Fitness has launched its new loyalty program

Magdalena Becker • Aug 23 2024
The Little Gym
partnership

The Little Gym: Building More than a Business

From being a Lawyer to The Little Gym, one Franchisee tells her story of building a career and a community.

Athletech Studios • Aug 23 2024
Picture of drink
Uncategorized

Orangetheory to Host Fall-Inspired ‘PSL’ Workout Event

The fall season is just around the corner, and to celebrate, Orangetheory Fitness is kicking off the fall season with its "PSL" workout event

Courtney Rehfeldt • Aug 23 2024
Finance

Peloton’s Q4 Earnings and Strength Push Send Shares Soaring Over 30%

Peloton ended Q4 with 2.98 million paid connected fitness subscriptions, a net decrease of 75,000 in the quarter.

Courtney Rehfeldt • Aug 22 2024
Wellness

Canyon Ranch Launches Longevity Retreat at its Tuscon Resort

Canyon Ranch is rebranding rest and relaxation as an opportunity to educate guests on their health and extend their lifespan.

Courtney Rehfeldt • Aug 22 2024
Young woman with diabetes running
Fitness

Study Highlights Optimal Exercise Types for Type 1 Diabetes Management

A recent study from Staffordshire University has shed new light on the best types of exercise for patients with type-1 diabetes.

Joy Keller • Aug 22 2024
Pilates class
Fitness

F45’s FS8 to Open Pilates Studio at San Diego Military Base

The Pilates-yoga-tone concept joins F45 as the Mark Wahlberg-backed fitness franchise continues to reach servicemembers

Courtney Rehfeldt • Aug 22 2024
young men installing treadmill
Fitness

SportsArt Awards University of Michigan $43,000 in Sustainable Gym Equipment

After a student won second place in the brand’s Campus Challenge, the school’s recreation centers received sustainable high-end replacements

Magdalena Becker • Aug 22 2024
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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