Atlanta Falcons QB Kirk Cousins has partnered with ETS Performance, a youth sports and fitness brand, to launch two facilities in Michigan.
The group fitness franchise is eyeing 10,000 global locations as it drives growth with a unique "Franchise Partner First" model.
Alphabeats' mind-training EEG headband uses music to help athletes and wellness enthusiasts enter a ‘flow state' to improve performance.
Duncan Cork will lead BFT as Xponential Fitness looks to grow the group strength and conditioning franchise across North America.
Connected fitness company iFIT welcomed Mark Phillips as chief marketing officer and Bart Muller as chief international officer.
The spring season encourages Americans to prioritize fitness, and many are using tech to help them stay motivated, according to a Peloton study.
Khloé V3, the third collection from Kardashian's partnership with Fabletics, marks the activewear brand's entry into compression swimwear.
With a variety of proclaimed benefits including better ingredient absorption compared to pills, skin patches are an emerging wellness trend.
Leveraging data from 262+ million U.S. adults, ROR helps fitness brands market to individuals who are actively considering joining a nearby club.
Calls to boycott Planet Fitness are muffled by the sound of ‘’buy” ratings as the low-price gym chain continues to win with Gen Z.
Sign Up to Our Newsletter
