Ascent’s whey and plant-based protein powders will now be available at select Orangetheory Fitness studio locations.
Wellness brand Hyperice alleges several products made by its rival Therabody infringe on Hyperice’s patented percussion massage technology.
Xponential is eyeing cross-collaborations between its fitness brands and Lindora, a chain of health clinics offering GLP-1s and wellness treatments.
Luxury fitness brand Equinox is creating a program designed to help Ozempic and Wegovy users build long-term, healthy habits.
The bill would require an online cancellation option for consumers looking to cut ties with their gym memberships in New Jersey.
Planet Fitness continues to target Gen Z, this time joining forces with Grammy-award-winning rapper Megan Thee Stallion.
Boutique fitness gyms are uniquely positioned to educate clients, but with that comes a responsibility to ensure proper coaching.
The NASM course equips fitness professionals to guide clients in pursuing mindful alcohol consumption, a growing trend among Gen Z.
Andrew Sugerman is turning Centr into a leader in both content and equipment, but it’s not a connected fitness company.
ATN analyzes storylines to watch in 2024, including connected fitness, the rise of strength training and the emergence of weight loss drugs.
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