The cold plunge company unveiled its Evolve Series, which includes affordable and portable tub offerings.
Jay Worthy, the former president of Life Fitness who helped expand the equipment giant internationally, will look to do the same for Myzone.
Biolinq's “barely there” wearable touts a color-changing interface for quick glucose insights without the need for a secondary device.
Athletic Cosmetic Company is eyeing the promising sports and fitness makeup market with products that are sweat and water-resistant.
Volt Athletics, an AI-powered training app, will integrate Zama Health as its own service within the Volt ecosystem.
Founded by the former CEO of Marucci Sports, LA GOLF has already collaborated with ambassadors like Dustin Johnson and Bryson Dechambeau.
At-home fitness companies have struggled after COVID, especially those selling equipment. BowFlex notably filed for bankruptcy last month.
Saturday Night Live devoted a sketch to the quirks of Pilates as the boutique fitness modality booms in popularity across the U.S.
ABC Fitness has introduced TZ Storefront, an initiative in collaboration with Wrkout, a product recommendation platform for fitness professionals.
Life Fitness is enhancing its LFX functional training line through a partnership with Pavigym and its Bootiq software.
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