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How is Longevity Reshaping the Fitness Business?

The trends and business models creating new opportunities across wellness and recovery.

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person in lab with plastic container
Wellness

New Class of Beige Fat Cells Discovered, Offering Potential Breakthrough

A new class of beige fat cells has been discovered and is possibly linked to obesity and diabetes prevention.

Joy Keller • Aug 28 2024
People doing Pure Barre
Fitness Business

Pure Barre Launches Year Six of Fall Fit Challenge

Kicking off on September 3 and ending on November 1, the Pure Barre challenge encourages members to complete 30 classes in 60 days

Magdalena Becker • Aug 28 2024
Football player wearing KT Tape
Wellness

KT Tackles Turf Burns with New Turf Tape for Athletes

Just in time for football season, kinesiology tape and recovery brand KT has released a new product, KT Turf Tape.

Courtney Rehfeldt • Aug 28 2024
MADabolic
Fitness Business

CEO Corner: MADabolic Co-Founder Brandon Cullen on Steering Away from Inclusivity

The MADabolic co-founder knows his brand's approach to fitness is different and knows there's a demand for it.

Collin Helwig • Aug 28 2024
OPen Run Pro 2 product shot
Reviews

Shokz Launches OpenRun Pro 2

The bone conduction sports headphones have better audio quality than ever before to power workouts, including runs.

Elizabeth Ostertag • Aug 28 2024
outdoor hot
Reviews

The Five Best Products for Fall Outdoor Adventures

Looking to explore the great outdoors this fall? The right gear can make or break a camping or hiking trip, so ATN rounded up five ...

Elizabeth Ostertag • Aug 28 2024
Fashion

The 5 Trends to Watch in Athleisure, Per Report

The global athleisure market size — projected to grow by $176.3 billion from 2024 to 2028 — is being driven by online shopping,

Courtney Rehfeldt • Aug 28 2024
Black lady at desk talking to white man
partnership

From Pain Points to Profits: Addressing Sales Challenges in Boutique Fitness

Walla Software provides insights on how to overcome sales management challenges and thrive in a competitive industry.

Athletech Studios • Aug 28 2024
woman in recovery chair at gym
Fitness Business

Fitness Premier’s Small-Market Strategy: How Community Focus & Strategic Real Estate Drive 30% Growth

Fitness Premier takes a holistic approach to community building, engaging both within their gym walls and beyond.

Kim Kisner • Aug 28 2024
woman on Echelon connected fitness treadmill
Tech

An Omnichannel Pioneer, Echelon Eyes the Future of Connectivity

Smart workout equipment brand Echelon is investing in connected fitness, helping its gym and studio partners embrace the modern era.

Athletech Studios • Aug 27 2024
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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