Pure Barre Launches Year Six of Fall Fit Challenge

Members are encouraged to reignite their fitness journeys for the fall season

Boutique fitness brand Pure Barre is back for its annual Fall Fit Challenge. The fitness brand, known for its signature barre experience, has announced the start date for its anticipated Fall Fit Challenge. 

Kicking off on September 3 and ending on November 1, the Pure Barre challenge encourages members to complete 30 classes in 60 days. Fans of the ballet, yoga and Pilates combo workout have Pure Barre’s specialty classes, also called Intensives, to choose from, as well as the brand’s four standard low-impact, full-body class options: Classic, Empower, Align and Define. Define is the company’s most recent strength training addition, combining heavier weights and functional barre exercises.

This is the sixth year of the client-favorite Fall Fit Challenge. In order to track their workout progress, members can use the Pure Barre app, where they can also refer friends, unlock milestones, and enter a chance to win a cruise vacation. 

Caroline Linton, Pure Barre’s chief marketing officer, says the fall is the perfect time of year to kickstart a new fitness journey.

“This time of year sneaks up on us all, and our Fall Fit Challenge gives people the space to ‘fall back’ into their fitness routines,” Linton said. “We are thrilled to bring this challenge back for its sixth year, offering both our seasoned members and new clients the chance to tailor this experience to their unique health and wellness goals while discovering the strength within them.”

Pure Barre is owned by Xponential Fitness, a boutique fitness franchiser that owns more than 3,000 studios worldwide, including other top brands like YogaSix, StretchLab and Club Pilates. The franchiser recently expanded to Japan, opening at least 50 Pure Barre and YogaSix studios across the country.