MADabolic Appoints Kristi Wass to Executive Team as VP of Marketing

With a focus on strategic growth, Kristi Wass will spearhead marketing initiatives to enhance the franchise’s brand presence

Fitness franchise MADabolic has announced the promotion of Kristi Wass to vice president of marketing. The move comes as MADabolic continues its rapid expansion across the United States, with over 35 studios currently operating and more than 50 in development.

Wass, who previously served as MADabolic’s director of openings, brings a proven track record of success to her new role. Prior to joining MADabolic, she was the marketing director for ZGrowth Partners, where she honed her strategic marketing skills.

Brandon Cullen, the co-founder and chief concept officer at MADabolic, says that Wass’s experience and innovation will be instrumental in moving the brand forward.

“Kristi has a unique skill set that transcends the typical boundaries of a job title,” Cullen said. “We are thrilled that she has accepted the position of VP of Marketing. Her ability to bring structure, cohesiveness and momentum to our marketing initiatives will be invaluable as we work to elevate brand awareness both within and beyond our franchise system.”

In her new role, Wass will be tasked with developing and executing a comprehensive marketing strategy that aligns with MADabolic’s ambitious growth objectives. She will oversee brand awareness campaigns, customer acquisition efforts and franchisee support, all while ensuring consistent brand messaging across all platforms. Her role will involve close collaboration with the executive team and franchise partners to strengthen MADabolic’s market presence and drive the brand’s continued success.

MADabolic is known for its 50-minute structured strength-based classes built around interval training. The brand focuses on its three core tenants: momentum, anaerobic and durability and prides itself on having highly dedicated members who commit to on average of four workouts per week.

Wass’s promotion marks a significant step in MADabolic’s ongoing expansion and underscores the brand’s commitment to strategic leadership as it scales its operations.