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Female sailor working out
Fitness

U.S. Navy Unveils 24/7 Outdoor Fitness Pavilion 

Sailors stationed at Huntington Hall in Newport News now have access to the U.S. Navy’s first 24/7 outdoor fitness pavilion,

Joy Keller • Aug 20 2024
Wellness

SWTHZ, Plunge Ink Exclusive Distribution Partnership

Plunge will provide its cold plunge tubs to SWTHZ facilities nationwide, a massive distribution deal for the cold therapy brand.

Collin Helwig • Aug 20 2024
Sweat 440 exec team
partnership

Fireside Chat: Matt Miller and Cody Patrick of Sweat440 on Franchise Growth and Future Vision

Sweat440 executives Matt Miller and Cody Patrick break down their brand's success through franchising, tech and more in this discussion

Athletech Studios • Aug 20 2024
A man practices proper breathwork
Tech

How Science-Based Breathing Analysis Can Drive Fitness Insights

The CapnoTrainer Go, a portable device that measures carbon dioxide expenditure, is bringing true breathwork science to the masses

Elizabeth Ostertag • Aug 20 2024
Young woman on treadmill at gym
Fitness Business

GymTV Study Reveals Insights for Gym Owners

A recent study by GymTV has unveiled valuable insights into the habits and preferences of gym-goers, offering a wealth of information for fitness professionals and gym owners to enhance their services and marketing strategies.

Joy Keller • Aug 19 2024
group of people around a desk, working
Case Studies

The Business Case for Wellness: How LennarFit is Driving Corporate Success

With the average adult spending over 1,757 hours a year at work, it’s become essential for companies to offer wellness options in some form.

Athletech Studios • Aug 19 2024
Person using app in gym
Tech

Fitness App Industry Set to Reach $4.3 Billion by 2030

AI-driven advancements and rising consumer demand create new opportunities for the industry to integrate tech-savvy solutions

Joy Keller • Aug 19 2024
Woman working out
Fashion

Pvolve, Vuori Deepen Collab with Tour, Retail Products

Low-impact fitness method Pvolve has deepened its partnership with SoCal-inspired activewear brand Vuori with a nationwide tour

Courtney Rehfeldt • Aug 19 2024
Tech

Bevel Launches Health Companion

Bevel, a health tech startup, has finally pulled back the curtain to reveal its holistic health and fitness tracker

Courtney Rehfeldt • Aug 19 2024
Older black man running
Research

Why 44 and 60 Matter: Essential Age Milestones for Fitness Programming

A recent study reveals that our bodies undergo significant, non-linear molecular changes during two critical age periods in our lives

Joy Keller • Aug 19 2024
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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