Communal Wellness: Bathhouse Brands See Growth in US, Canada

Unlike boutique wellness studios offering infrared saunas, emerging bathhouse brands are centered on the communal aspect.

With DUMAGUS, Gyms Can Track Strength Training Using AI

DUMAGUS turns a gym's weight room into a connected fitness experience, driving member motivation and engagement.

Hyrox Enters Canada Amid Rapid Global Expansion

Hyrox, a fast-growing fitness race that incorporates running and functional workout stations, is entering the Canadian market in its latest global expansion move.

Crunch Fitness gym in Portland, Oregon

Crunch Fitness Taps Pizza Hut Exec To Drive Franchise Growth

Crunch Fitness has named Chequan Lewis president as the fitness franchise eyes its “biggest year” yet in terms of growth.

Top Fitness Equipment Makers Change With the Times

Execs from Life Fitness, EGYM, Concept2 and iFIT share their thoughts and predictions on the future of fitness equipment.

How Self Esteem Brands Stays Ahead of Fitness Trends

The fitness industry is changing all the time, and Self Esteem Brands knows the importance of evolving to meet the market.

Femtech Startups Eye Postpartum Wellness as Growing Market

From expanded access to paid parental leave to an influx of tech platforms supporting new parents, the postpartum market looks promising.

Nike Goes All-In on Fitness & Wellness

Nike is expanding beyond training gear and diving feet-first into fitness and wellness, now launching its first-ever Nike Well Festival in London.

Matterhorn Fit’s Mission To Make North America Pain Free 

Founded by a former NHL player and a strength coach, Matterhorn is looking to open up to 70 new locations in its first year of franchising.

Fitness Apps Are Becoming More ‘Human-Like’ Thanks to AI

Pear Health Labs is using Google Cloud’s Vertex AI to offer "truly personalized coaching experiences."