The Max Challenge and Farrell's Extreme Bodyshaping have joined forces under Fit Franchise Brands, supporting 87 locations in 14 states.
Fitness and wellness brands are increasingly focusing on educational content and usability to make their products more effective and appealing.
Athleisure giant Lululemon is looking to double its men’s business and grow total revenue to $12.5 billion by 2026.
From interactive video to AI, fit tech companies Fortë and SweatWorks have joined forces to deliver brands a new-look omnichannel experience.
A changing societal landscape and increased loneliness in men have led to the rise of retreats and mental-health apps designed with males in mind.
After six months of preparation, concept development and production, Fibo announced two new video projects, "Fibusted" and "Out of the Box."
New Balance announced the launch of its footwear resale program, "Reconsidered,” which is powered by tech platform Archive.
TRX, the leader in functional training, is celebrating those who pursue new health and fitness goals with its latest marketing campaign.
The neuroscientist and wellness influencer sees Mateina's yerba mate product as a better, more healthy alternative to coffee and tea.
The iconic dance fitness brand is flexing its DTC muscles, launching a new app with virtual and in-person class options.
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