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An image of a male and his body composition results against a white background.
Industry News

FitnessAI Adds BodyScan as Fitness Consumers Expect Personalization

FitnessAI's latest feature, BodyScan, offers app users a cost-effective body composition scan that is compareable to DEXA.

Courtney Rehfeldt • Sep 16 2024
black man doing a pullup
Fitness

24 Hour Fitness Puts Modern Twist on Presidential Physical Fitness Test

24 Hour Fitness is reimagining the Presidential Physical Fitness Test with a version that seeks to update the test using modern fitness principles.

Joy Keller • Sep 16 2024
Inside of SWTHZ
Guides & Resources

The Best Wellness & Recovery Franchises To Open

Athletech News breaks down the top wellness and recovery franchises, including investment, modalities and growth plans.

Laura Darrell • Sep 15 2024
A collage of fitness images
Fitness

The Week in Review: ATN Rewind

In this week’s round-up, we’re highlighting the stories people are talking about and the news you might have missed.

Joy Keller • Sep 13 2024
aerial view of hyrox event
Fitness

Amazfit Signs Hyrox World Champion Athletes as Brand Ambassadors

Amazfit teams up with Hyrox world champions Meg Jacoby and Hunter McIntyre as brand ambassadors, collaborating to enhance wearables with athlete-driven insights.

Elizabeth Ostertag • Sep 13 2024
man and woman high five at The Athletic Clubs in West Village
Fitness

The Athletic Clubs Is Changing How New York Does Group Fitness

Founded just a few years ago, The Athletic Clubs has quickly struck a chord with New Yorkers thanks to its unique approach to group fitness.

Josh Liberatore • Sep 13 2024
Wellness

Wellness Redefined: The Fitness Industry’s New Focus

From nutrition and recovery to mental health, the fitness industry is embracing a new, more holistic definition of wellness

Joy Keller • Sep 13 2024
A headshot of Peloton instructor Ally Love in a red sweater against a gray background.
Wellness

NYC Gets Dose of Calm with Peloton’s Ally Love and Natural Vitality

On Sept. 18, New Yorkers and commuters are being treated to a one-day immersive wellness experience that includes calming beverages and more.

Courtney Rehfeldt • Sep 13 2024
Product photo of CoachRx
partnership

Balancing AI with the Human Touch in Fitness Coaching

Discover how AI enhances fitness coaching without losing the personal touch. Insights from Kandace Dickson of CoachRx & OPEX Fitness.

Athletech Studios • Sep 13 2024
Industry News

Strong New York and Lift Off Join Forces for Fitness Expo

Strong New York, the fitness and wellness community founded by Kenny Santucci, will host its eighth annual health and wellness expo

Elizabeth Ostertag • Sep 12 2024
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Fitness

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Fitness

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Unscripted: Barry’s Steve Padis on the State of Boutique Fitness

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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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