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Success takes the right partner and strong systems.

ATN's Franchise Lens shares the keys to preparing for franchise success.

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a group of people doing yoga
Wellness

The 5 Trends Shaping the Future of Wellness Tourism

Consumer interest in wellness is driving tourism experiences from everything from health retreats to digital detoxes.

Courtney Rehfeldt • Nov 27 2024
Product image of Keyspan
partnership

Empowering Gyms to Deliver Proactive Wellbeing

Keyspan’s cutting-edge health optimization transforms fitness studios into wellness hubs, enhancing retention, revenue and member wellbeing.

Athletech Studios • Nov 27 2024
instructors teach a class at the Tracy Anderson Method studio in London
Fitness Business

Tracy Anderson Talks Fitness Method, Franchising Goals   

Tracy Anderson discusses her unique approach to the business of fitness, including her plans for brick-and-mortar studio expansion.

Josh Liberatore • Nov 26 2024
Deuser sports
Fitness

Banding Together: Deuser Sports and Straffr Partner

Deuser and Straffr have forged a strategic partnership to advance the resistance bands space with a tech-forward approach.

Courtney Rehfeldt • Nov 26 2024
No Doubt Fitness personal trainer
Fitness

No Doubt Fitness Launches Online Training for Busy Execs

No Doubt Fitness is expanding its lifestyle and wellness facility with a digital platform catering to the needs of busy executives.

Courtney Rehfeldt • Nov 26 2024
Person playing on a Metaquest
Fitness

Supernatural Launches Guest DJ Workout Series with Paris Hilton

Supernatural, the VR fitness platform, has launched a new workout series called Guest DJ, with Paris Hilton as its inaugural host.

Elizabeth Ostertag • Nov 26 2024
Magic Fitness AI Mirror
Fitness

Magic AI Secures $5M for Home Fitness Mirror

London-based Magic AI has landed $5 million for its AI-powered hologram fitness mirror which has attracted several athlete ambassadors.

Courtney Rehfeldt • Nov 26 2024
exterior shot of an Anytime Fitness gym
Finance

Private Equity Sees Big Future for Anytime Fitness

Private equity money has flooded into big-box gyms recently, but the smart money could be headed to smaller-sized gyms like Anytime Fitness.

Josh Liberatore • Nov 26 2024
Thumbnail of Jay Worthy
partnership

Fireside Chat: Myzone CEO Jay Worthy on Gamification Trends, Community & More

In this latest “Fireside Chat” video, Myzone CEO Jay Worthy joins Athletech News Founder and CEO Edward Hertzman to discuss why fitness is a journey rather than a collection of peaks and how to best leverage that dynamic. The two break down how simplification leads to engagement, the value of forging a community, and the...

Athletech Studios • Nov 26 2024
pvolve jennifer aniston
Fitness

Pvolve’s Friends & Family Event Is Here—Score 15% Off Sitewide

The Pvolve Black Friday Sale is back -- we've rounded up the best deals to shop from the Jennifer Aniston-loved functional fitness brand.

ATN Staff • Nov 26 2024
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Behind the Hyrox Boom and a Look at What’s Ahead

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Athletech News

Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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