iFIT Adds C-Suite Execs as AI Coach Launch Nears
Connected fitness company iFIT welcomed Mark Phillips as chief marketing officer and Bart Muller as chief international officer.
Fitness Consumers View Tech as Motivational Tool, Peloton Finds
The spring season encourages Americans to prioritize fitness, and many are using tech to help them stay motivated, according to a Peloton study.
Fabletics, Khloé Kardashian Drop Swimwear-Focused Collection
Khloé V3, the third collection from Kardashian's partnership with Fabletics, marks the activewear brand's entry into compression swimwear.
Are Skin Patches the Next Big Wellness Innovation?
With a variety of proclaimed benefits including better ingredient absorption compared to pills, skin patches are an emerging wellness trend.
ROR Drives Real Growth for Fitness Brands
Leveraging data from 262+ million U.S. adults, ROR helps fitness brands market to individuals who are actively considering joining a nearby club.
Investors Bullish on Planet Fitness Despite Controversy
Calls to boycott Planet Fitness are muffled by the sound of ‘’buy” ratings as the low-price gym chain continues to win with Gen Z.
Infinity, Beyond Fitness, Adds Industry Vets to Franchising Team
Infinity, beyond fitness, has brought on former YogaSix CEO Peter Barbaresi and Row House founder Debra Strougo.
Trainer Talks: Darian Parker’s Blueprint for a Healthier Future
Darian Parker, PhD, discusses how personal trainers can make a meaningful impact through mentorship, relationship-building and self-care.
Momentous’ Erica Good Pushes for Female Representation in Sports Performance
Good, the co-founder of supplement brand Momentous, is working to ensure women are better represented in sports performance studies.
F45 Teams With Dr. B To Offer HSA/FSA Savings for Members
F45 members who work out to prevent or treat a medical condition may be eligible to pay for classes using HSA/FSA funds.
