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exterior of a Barre Centric studio
Fitness

Barre3 Adds Buffalo Brand Barre Centric in Latest Expansion

A mainstay in the Buffalo fitness scene since 2011, Barre Centric will become part of the fast-growing barre3 brand.

Josh Liberatore • Oct 16 2024
Jennifer Aniston poses in a Pvolve ad
Fitness

Pvolve Launches New Campaign, with Jennifer Aniston “Stronger Than Ever”

Pvolve just launched a new campaign with Jennifer Aniston to showcase how the brand promotes strength and mobility.

Elizabeth Ostertag • Oct 16 2024
man works out on Centr Inspire machine
Fitness Business

Centr CEO Andrew Sugerman on the New Inspire Series, Growth Plans

The newest fitness equipment launch from Centr, the Inspire Series, brings professional-grade quality to home gyms.

Elizabeth Ostertag • Oct 16 2024
an image of two Adidas enthusiasts running
Industry News

US Weight Appointed Distributor of Adidas Fitness Accessories

US Weight has been appointed the official U.S. distributor of Adidas Fitness accessories, to bring the products to a wider audience.

Courtney Rehfeldt • Oct 16 2024
a woman working out with the new Amp at-home fitness machine
Fitness

Amp’s AI-Driven At-Home Fitness Gym is Sleek and Streamlined

Amp is looking to revolutionize at-home fitness with a sleek design and AI-powered workouts. The brand's debut system ships early 2025.

Courtney Rehfeldt • Oct 16 2024
an image of a YogaSix member
Fitness

YogaSix Expands Beyond North America with First Studio in Germany

YogaSix is opening its first studio outside of the U.S. as the Xponential Fitness yoga franchise prepares to expand in Germany and Japan.

Courtney Rehfeldt • Oct 16 2024
collage of people doing different workouts
partnership

Prepare for the New Year Rush: Effective Q4 Social Media Strategies

Learn more about social media strategies in the fitness space for Q4. The leaders at ekhoes agency explain.

Athletech Studios • Oct 15 2024
a promotional image for Orangetheory's Hell Week 2024
Fitness

Orangetheory’s Hell Week Returns

Registration is now open for Orangetheory Hell Week, which has returned with eight challenging workouts that are sure to scare up a sweat.

Courtney Rehfeldt • Oct 15 2024
Woman using hip thrust machine
Fitness

Precor Partners with Dimension 6 Fitness to Distribute Nike Strength Equipment in North America

Precor has announced an exclusive partnership with Dimension 6 Fitness to distribute Nike Strength products in North America.

Joy Keller • Oct 15 2024
an image of Armra colostrum products
Nutrition

Armra Enters Sprouts with Colostrum Products

Armra, a physican-founded wellness brand selling colostrum-based products for health, has named Sprouts as its first retail partner.

Courtney Rehfeldt • Oct 15 2024
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Athletech News

Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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