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Success takes the right partner and strong systems.

ATN's Franchise Lens shares the keys to preparing for franchise success.

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alo yoga winter campaign
Fitness

Alo’s Black Friday Deals Are Here—Shop 30% Off Sitewide

Shop Alo's Black Friday sale featuring items that are 30% off across the site including leggings, sports bras, accessories, and more.

Taylor Jean Stephan • Nov 26 2024
Kristin McGee, Trainer, Peloton
Fitness Business

From MTV to Peloton: Kristin McGee’s Journey in Yoga and Wellness

Kristin McGee, the founder of Peloton’s yoga classes, discusses her training and wellness philosophy and shares advice for other pros.

Elizabeth Ostertag • Nov 25 2024
functional training zone at EoS Fitness
Fitness

EoS Fitness Plots Greater Atlanta Expansion

EoS Fitness and its amenity-rich HVLP gym brand is headed to Georgia, with plans to open over 50 gyms across the state.

Courtney Rehfeldt • Nov 25 2024
a smiling woman working out at Orangetheory Fitness
Fitness

Orangetheory Kicks Off ‘12 Days of Fitness’ Challenge

Orangetheory's new fitness challenge will keep members engaged during the hectic holiday season with the brand's most beloved workouts..

Courtney Rehfeldt • Nov 25 2024
an infographic of the fitness app market
Fitness

Video Coaching Poised to Lead Fitness App Market, Per Report

A new market research report projects video coaching platforms are poised for massive growth in the fitness app market.

Courtney Rehfeldt • Nov 25 2024
two people about to head into a Planet Fitness
Fitness

Planet Fitness PerksFest Returns

Planet Fitness PerksFest has returned to save members money on leading brands such as WeightWatchers, Apple Music, Ninja and more.

Courtney Rehfeldt • Nov 25 2024
holistic wellness Power plate equipment in a recovery zone
partnership

Upgrading Recovery: Designing Spaces for Holistic Wellness

In today’s wellness-focused landscape, Power Plate is the key to transforming gym recovery spaces into holistic solutions

Athletech Studios • Nov 24 2024
Giovanni Malagò and Nerio Alessandri shake hands to celebrate Olympic agreement
Fitness

Technogym to Supply Equipment for Milan-Cortina Olympics

Italian fitness equipment giant Technogym will serve as the official supplier for its tenth Olympic Games.

Josh Liberatore • Nov 22 2024
woman works out on a Reform RX Pilates reformer
Fitness

Can Reform RX Create a Connected Pilates Revolution?

Makers of a reformer that comes with a touch screen and tracks metrics like heart rate, Reform RX is looking to transform Pilates equipment.

Josh Liberatore • Nov 22 2024
an image of F45 Kettlebells
Fitness

F45 Training & GNC Collab on Wellness, Nutrition

F45 and GNC have partnered in a health and wellness push, as F45 enters a new chapter that is focused on recovery and wellness.

Courtney Rehfeldt • Nov 22 2024
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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