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Fitness Business

The Biggest Fitness & Wellness Acquisitions of 2024

Athletech News is recapping some of the biggest business deals in 2024 across fitness, wellness and health.

Courtney Rehfeldt • Dec 24 2024
The Hollywood Sign
Wellness

The Biggest Fitness & Wellness Celebrity Deals of 2024

From Chris Hemsworth to Jennifer Aniston, ATN breaks down the biggest celebrity fitness and wellness partnerships of the this year.

Courtney Rehfeldt • Dec 24 2024
digital health tools
Tech

Digital Health Tools Growing in Production & Effectiveness

The health and wellness industry is getting faster, smarter and broader — and it’s starting to let the public know. 

Collin Helwig • Dec 24 2024
product image of Bioniq
Nutrition

Bioniq Launches Hyper-Personalized Supplement Solution

Bioniq, a personalized nutrition company, is designed to cater to the estimated 15% of individuals with special health needs

Elizabeth Ostertag • Dec 24 2024
men compete in a Spartan Race obstacle course
Fitness Business

Cadence Collective Launches To Monetize Participation Sports

Cadence Collective comes as demand grows worldwide for mass-participation sporting events like marathons, triathlons and fitness races.

Josh Liberatore • Dec 23 2024
eggs on avocado toast
Nutrition

FDA Declares Eggs as a “Healthy” Food Under Updated Guidelines

Eggs shake off decades-old misconceptions to claim their place as a nutritional powerhouse, according to FDA.

Joy Keller • Dec 23 2024
woman decides whether to buy a bottle of wine
Fitness

ABC Trainerize Gives Personal Trainers Tools To Coach Mindful Drinking

ABC Trainerize and mindful drinking app Sunnyside are providing personal trainers with tools to help clients reduce their alcohol intake.

Josh Liberatore • Dec 23 2024
Black man working out at home
Fitness

Sunny Health & Fitness Enters Strength Market

The launch marks Sunny Health & Fitness' evolution from a cardio-focused manufacturer to a comprehensive fitness equipment provider.

Joy Keller • Dec 23 2024
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partnership

How MADabolic’s Strength-Based Interval Training Prepares Members for Long-Term Fitness

MADabolic has an alternative approach to strength training that keeps members working out longer and living healthier.

Athletech Studios • Dec 23 2024
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Fitness

The 10 Most Popular Fitness & Wellness Stories of 2024

From mega-mergers to shocking CEO departures to new research findings, this was the most popular fitness and wellness news of 2024.

Josh Liberatore • Dec 23 2024
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Athletech News

Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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