Empowering Gyms to Deliver Proactive Wellbeing
Partnership
Sponsored By Keyspan

Keyspan’s cutting-edge health optimization transforms fitness studios into wellness hubs, enhancing retention, revenue and member wellbeing
For fitness studio owners striving to rise above the competition, the path forward lies in offering more than just traditional fitness. It’s about delivering a comprehensive wellness experience that empowers members to not only get fit but to live longer, healthier lives while reducing the risk of chronic diseases. If you’re looking to deliver this deeper level of care and truly differentiate your offering, there’s a solution designed to help you do just that.
Keyspan is a health optimization service leveraging AI and human expertise to make lasting health both achievable and sustainable. Research clearly shows that proactive health interventions significantly extend not just lifespan but health span — the years of life spent in optimal health. Studies published in the BMJ emphasize that personalized nutrition and lifestyle interventions can help prevent chronic conditions like heart disease, stroke, type 2 diabetes, and cancer. This evidence-based approach is exactly what Keyspan delivers.
With a methodology rooted in the latest scientific research, Keyspan tests and analyzes 25 biomarkers for men and 27 for women to identify potential health risks long before they manifest. The service includes personalized coaching, customized monthly supplements based on lab results, and daily monitoring to help individuals take control of their health.
“Fitness facilities need to be more than fitness providers now and going forward in order to help members reach their full potential, increase health span and live longer lives,” says Nate Taylor, Keyspan’s Founder & CEO. “Keyspan unlocks the ability to do so with a science-based approach and uber-personalized programs led by skilled functional health experts who assist with lifestyle, nutrition, supplementation and fitness.”
One facility that’s reaping the benefits of this revolutionary service is CrossFit Central in Austin, Texas. Athletech spoke with owner Carey Kepler, who shares a similar vision for her community. “I look at it as healthcare versus sick care, and I want to provide our community with the best options to be healthy and well as they age,” Kepler explains.
Upon being introduced to Keyspan, Kepler knew she had found the perfect partner. “With Keyspan, we have the opportunity to develop wellness inside the gym atmosphere – to become an overarching wellness center for our clients,” she says.

Keyspan’s Personalized Wellness Approach
To ensure the program aligned with her community, Kepler decided to test the service herself.
“It was so easy,” says Kepler. “They came to the facility, drew my blood, and within days, I had a detailed panel available through the app. My personal coach then spent a lot of time going over each biomarker, interpreting the information and laying out actionable items I can put into place.”
Research highlights the effectiveness of personalized coaching in fitness settings. A study published in the Journal of Medical Internet Research found that tailored digital coaching interventions significantly increased physical activity levels, proving the power of personalized guidance in driving healthier habits. For Kepler, this rang true. “The coach provided specific suggestions to ensure I’m getting the micronutrients I need, like adding more almonds and dandelion tea to my diet,” she explains. “These were things I’d never think of, but they’re enhancing my nutrition in a meaningful way.”
Kepler also found tremendous value in the tailored monthly supplements.
“I had stopped taking supplements—not knowing exactly what I needed—but with the lab results and the coaching in place, I now have a clear plan for what nutrients I can get from food as well as supplements designed specifically for me. I’m really feeling a difference.”

Bringing Health Optimization to the CrossFit Central Community
Kepler’s experience reinforced her desire to bring Keyspan to her members and she says the onboarding process was seamless.
“Keyspan was able to step right in without a big overhead, which is amazing for a small business,” she said. “We didn’t have to do all the work. They worked with us to develop our own unique website and provided us with all the marketing and sales tools to introduce the service to members.”
Members at CrossFit Central have already seen transformative results. One member discovered a prediabetic condition, while others identified thyroid conditions like Hashimoto’s disease. Armed with this information, they could adjust their fitness and nutrition routines and work with healthcare professionals to improve their health.
“This knowledge also empowers our coaches to work in a more personalized way with members,” she adds.



Driving Retention and Revenue Through Personalized Health
Offering comprehensive wellness services, including personalized nutrition and lifestyle coaching like Keyspan, has been proven to boost member retention and revenue for fitness centers.
A study in the International Journal of Sport Management, Recreation & Tourism found that fitness centers providing a holistic approach to health, encompassing nutrition and lifestyle services, experienced higher member satisfaction and retention rates. In fact, offering nutritional counseling services alone can increase gym member retention by 15%.
Kepler is certainly seeing this play out.
“We are a community where everyone is marching toward optimizing wellness,” Kepler says. “And now we can offer this community the ability to dive deeper into their health to ultimately live longer and avoid chronic disease. This is quite a resource and so good for us in terms of retention.”
CrossFit Central is also able to monetize the service for the gym itself, and provide kickbacks to coaches as they refer the opportunity to individuals.
Further, the program is attracting interest beyond the immediate community.
“Members are sharing their experience with friends and family and that’s great,” she says. “You don’t have to be a member to take part in it, but at the same time, it’s a great promotional tool for us. People are poking around to find out more.”
Kepler also believes that Keyspan is helping to foster a stronger, healthier community. “When people start seeing improvements and know they’re getting their blood work done in another 6 months, it motivates them to work toward better health,” she says. “Keyspan offers all the tools to do so.”
And finally — having opened in 2005 and as one of the first 50 CrossFit affiliates – Kepler sees this as an opportunity to act as an example to others. “This allows us to be leaders, showing other gyms and CrossFit boxes that we all can work together to really help our clients develop health and wellness on a deeper level,” she says. “In the end, it’s about making the world healthier – one person at a time.”