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pvolve founder and Jennifer Aniston
Fitness

Pvolve & Jennifer Aniston Kick Off 2025 with Strength Challenge

Pvolve’s has launched 'Strength Redefined,' a six-week workout program inspired by Jennifer Aniston’s fitness routine.

Courtney Rehfeldt • Jan 02 2025
closeup of woman wearing smartwatch
Industry News

Quick Stats and Facts: The Future of Fitness is Connected

ATN has compiled quick stats and facts about the future of fitness, highlighting the market, industry growth, tech and more.

ATN Staff • Jan 02 2025
people strength training at gym
Fitness

TechnoGym is Fueling the Great Comeback of Strength Training

Technogym is changing strength training through functional training, which focuses on movements involving multiple muscle groups and joints. 

Athletech Studios • Jan 02 2025
young woman looking at laptop
Trending

Too Much Sitting Harms Heart Health, Even for Active Individuals

A new study reveals that sitting for more than 10.6 hours a day significantly raises heart health risks, even for fit people

Joy Keller • Jan 02 2025
EoS Fitness new mascot, Will Power

EoS Fitness Levels Up with Cute and Motivational Mascot

Rapidly growing HVLP operator EoS Fitness has debuted Will Power, a cute new mascot headlining its new brand evolution.

Courtney Rehfeldt • Jan 02 2025
Fitness Business

Pvolve President Talks 2025 Fitness Trends, Franchise Growth

Julie Cartwright discusses fitness trends, Pvolve's partnership with Jennifer Aniston and the brand's expansion plans.

Josh Liberatore • Jan 02 2025
Gym member uses wearable
Tech

Tech Titans: How Fitness Brands Are Transforming Workouts With Data & Smart Equipment

Can data help clients and members stick with the program? There are endless fitness options to help find an answer.

Courtney Rehfeldt • Jan 01 2025
strength training at Life Time, one of the top trends for 2025
Fitness

Strength, Saunas & Supplements to Lead 2025, Life Time Finds

Life Time's 2025 Wellness Survey reveals key trends in health and fitness, giving a glimpse at what's top of mind for consumers.

Courtney Rehfeldt • Dec 31 2024
new Planet Fitness members in the gym
Fitness

Planet Fitness Targets New Members with Strength Equipment

Planet Fitness has kicked off a limited-time offer for new members as it makes strength equipment upgrades at U.S. locations.

Courtney Rehfeldt • Dec 31 2024
people celebrating with wine
Longevity

Moderate Wine Consumption Linked to Heart Health

As the calendar turns to 2025, a new study highlights potential cardiovascular benefits of moderate wine consumption.

Joy Keller • Dec 31 2024
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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