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Where Is Fitness Headed?

Les Mills founder Phillip Mills on why people build their lives around fitness.

Listen Now

WeightWatchers debuts new AI tool as part of its refresh
Finance

WeightWatchers Files for Chapter 11, Vows its ‘Here to Stay’

WeightWatchers has filed for Chapter 11 bankruptcy as part of a financial restructuring and a renewed focus on telehealth.

Courtney Rehfeldt • May 07 2025
young girls in a gym class with resistance bands
Fitness

Nike & Studio You Respond to Decline in Girls’ PE Engagement

Studio You and Nike have teamed up to launch a video series designed by and for teenage girls, aiming to boost confidence and enjoyment in PE.

Courtney Rehfeldt • May 07 2025
new StrengthIQ system by Echelon
Fitness

Echelon’s StrengthIQ Brings Smart Training Tech to Gyms

Echelon's StrengthIQ delivers personalized workouts and feedback, equipping operators with a way to attract, engage and retain members.

Courtney Rehfeldt • May 07 2025
Balanced Body metro IQ reformer
Uncategorized

Product of the Week: Can An At-Home Reformer Really Deliver Studio-Level Pilates? We Put the Balanced Body Metro IQ to the Test

Can A Foldable Reformer Really Deliver Studio-Level Pilates? We Put the Balanced Body Metro IQ to the Test.

Elizabeth Ostertag • May 07 2025
MD Hyperbaric chamber
partnership

MD Hyperbaric’s Turnkey Model Puts Proven Recovery Within Reach

Hyperbaric therapy is now within reach everywhere as MD Hyperbaric’s turnkey franchise puts medical-grade recovery on every block

Athletech Studios • May 07 2025
Connected fitness weights
Fitness

Connected Fitness Outlook: Brands Go All-In on Strength, AI-Powered Personalization

CEOs and other executives from top connected and at-home fitness brands give their takes on the future of this promising but turbulent sector.

Courtney Rehfeldt • May 07 2025
pool lounge at John Reed Fitness West Hollywood
Fitness

John Reed Fitness Unveils Exclusive Heated Lounge Pool at West Hollywood Club

John Reed Fitness debuts a 20-meter heated pool at its West Hollywood club, offering a stylish new way for members to recover and unwind.

Andrea Navarro • May 06 2025
woman at Crunch Fitness
Fitness

Crunch Fitness Plans Fall Opening in Brunswick, Ohio

Crunch Fitness is opening a new gym in Brunswick, Ohio this fall, led by franchisee Ft Fusion, which plans to open more in Ohio and Illinois.

Courtney Rehfeldt • May 06 2025
woman on a Pilates reformer
Fitness

Pilates Addiction Launches With Big Plans To Scale, Sarah Luna as CEO

Pilates Addiction will open in West Hollywood before expanding to New York City. After that, it’s eyeing nationwide expansion.

Josh Liberatore • May 06 2025
a smiling headshot of Suzelle Snowden.
Fitness

How Suzelle Snowden Made Fitness a Five-Star Amenity

Suzelle Snowden built a fitness travel brand before it was a trend. Now she’s expanding Fit Bodies to new heights.

Courtney Rehfeldt • May 06 2025
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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