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an image of two LA Fitness members working out
Fitness

LA Fitness Members Grapple With Closures, Loss of Cycling Class

LA Fitness has closed several locations in recent months and has eliminated a cycling class, prompting questions from members.

Courtney Rehfeldt • Jan 06 2025
a scene of an interactive avatar from AI Wellness promoting visual healing.
Tech

Digital Avatars Take Center Stage at CES 2025 with AI Wellness

AI Wellness is showcasing the possibilities of wellness and health avatars this week at CES 2025 with the chance to win prizes.

Courtney Rehfeldt • Jan 06 2025
The Bund Criterium, a new engaging mode in Merach's new fitness game
Fitness

Merach Unveils FantomFite & More at CES 2025

Merach is headed to CES 2025 this week, debuting its immersive FantomFite fitness game and a lineup of at-home fitness equipment.

Courtney Rehfeldt • Jan 06 2025
sugar on spoon
Fitness

Supporting Clients with Diabetes: Best Practices for Fitness Professionals

L-Nutra Health’s Diabetes Etiquette Guide offers actionable insights for fitness professional-client relationships.

Elizabeth Ostertag • Jan 06 2025
Man in Sno shower
partnership

The Science & Strategy Behind Contrast Therapy at Perspire Sauna Studio

With the introduction of contrast therapy through its proprietary SNØ showers, Perspire Sauna Studio has elevated its offerings.

Athletech Studios • Jan 05 2025
gym members / New York
Fitness

New York Introduces Consumer-Friendly Gym Cancellation Law

A new law is set for NY making it easier to cancel gym memberships as the Health & Fitness Association raises concerns regarding overreach.

Courtney Rehfeldt • Jan 03 2025
man running on treadmill
partnership

Precor Leverages Global Connectivity to Enhance Operator & Exerciser Experience

Precor delivers workout and equipment data to both exercisers and operators through console configurations and digital partner integrations.

Athletech Studios • Jan 03 2025
an image of Pure Barre members in a group workout setting
Fitness

Pure Barre Launches “Platinum Barre” & “First 10” Challenge

Pure Barre has launched two challenges to kickstart 2025 designed to engage and inspire new and current members.

Courtney Rehfeldt • Jan 03 2025
tablet shoes people exercising in an Apple Fitness+ class
Tech

Apple’s Fitness + is Leveling Up in 2025

Apple Fitness+ kicks off 2025 with an array of innovative and exciting ways to stay active, engaged and mindful.

Elizabeth Ostertag • Jan 03 2025
Golf tee and golf ball
Mind-body

Soba Golf Unites Mental Health & Athleticism

For personal trainers exploring unique ways to integrate wellness and community into their offerings, Soba Golf presents a unique case study.

Joy Keller • Jan 03 2025
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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