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SweatWorks founder Mohammed Iqbal
Fitness

ABC Fitness Hires SweatWorks’ Mohammed Iqbal, Eyes AI Innovation 

Iqbal will establish a strategic consulting arm within ABC Fitness to advise on partnerships, M&A and AI innovation.

Josh Liberatore • Feb 18 2025
a new Planet Fitness member learning about the gym from a PF employee
Fitness

Planet Fitness Celebrates Heart Health Month With Special Deal

Fitness giant Planet Fitness has released a new limited-time offer for new members during Heart Health Month.

Courtney Rehfeldt • Feb 18 2025
a person on a pickleball court holding a paddle
Fitness

Pickleball Perk: Helping Cancer Survivors Thrive

New pickleball perks? A pilot study reveals the power of pickleball for cancer survivors, such as increased physical activity and connection.

Courtney Rehfeldt • Feb 17 2025
Man in wheelchair
Equipment

Pulse Fitness Unveils Initiative To Promote Gym Inclusivity

Pulse Fitness teams up with Paralympian Ian Marsden to push for fully inclusive gym spaces, ensuring disabled athletes have equal access.

Joy Keller • Feb 17 2025
Fit influencer in front of cameria
Fitness Business

The Hidden Challenges of Viral Fitness Fame

Going viral can transform fitness businesses overnight, but gym owners and fitness professionals are discovering unique challenges

Joy Keller • Feb 17 2025
a woman sitting inside a Perspire Sauna Studio
Wellness

Perspire Sauna Studio Expands Its California Roots

Infrared and red light sauna franchise Perspire Sauna Studio is adding 13 new locations in California following new franchise agreements.

Courtney Rehfeldt • Feb 17 2025
Woman at front desk of a fitness studio
Fitness

How Burn Boot Camp Supports Franchisees Between the Margins

Burn Boot Camp gives franchisees everything members need, and then some, with its variety of add-on features

Joy Keller • Feb 16 2025
women work out overlooking mountains
partnership

Inside Pvolve Franchising: A Step-By-Step Explanation of the Brand’s Growth

Pvolve executives and franchisees explain the keys to the functional fitness brand’s impressive franchising success   

Athletech Studios • Feb 16 2025
women speak on a fitness industry panel discussion
Fitness Business

Barry’s, Flex, Les Mills & Whoop Talk Brand-Building in the Digital Era

Executives from Barry's, Flex, Les Mills and Whoop share their strategies for creating a strong brand identity in 2025.

Josh Liberatore • Feb 14 2025
paper hearts on a yellow wall
Wellness

Retro Fitness, Orangetheory & More Rally for Heart Health

Several fitness and wellness brands, including Retro Fitness, Orangetheory Fitness and Daily Harvest, are supporting Heart Health this month.

Courtney Rehfeldt • Feb 14 2025
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Equipment

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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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