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Where Is Fitness Headed?

Les Mills founder Phillip Mills on why people build their lives around fitness.

Listen Now

Taryn Toomey The Class Founder
Fitness

CEO Corner: How Taryn Toomey Built a Movement-Based Method

Taryn Toomey discusses how she transformed her personal healing practice into a global movement, The Class.

Elizabeth Ostertag • May 06 2025
A smiling mother and her young daughter doing yoga together on mats in a bright living room
Industry News

Move Over, Playtime: It’s Workout Time With Mom

Life Time has launched free on-demand workouts for moms and kids, blending fun and fitness via its free digital app.

Courtney Rehfeldt • May 06 2025
The exterior of a Skechers store with people milling about outside and in front of the store.
Finance

From the C-Suite to the Deal Table, Nike & Skechers Bet Big on Change

Nike is reshuffling leadership and Skechers is going private in a $9B deal as two footwear giants take bold steps amid tariff pressures.

Courtney Rehfeldt • May 06 2025
Oura Ring Metabolic Health
Nutrition

Oura Invests in Metabolic Health with New “Meals” & “Glucose” Features

Oura's new features offer holistic metabolic data, with the potential to transform the wearables landscape with nutritional insights.

Elizabeth Ostertag • May 06 2025
woman doing Nordic Strong cross-country skiing-inspired workout
Fitness

Nordic Strong Brings Scandinavian Fitness Concept to the US with Hamptons Pop-Up & New York City Studio

Nordic Strong will open a seasonal studio in Sag Harbor for the summer of 2025 and will launch a permanent location in NYC later this year.

Elizabeth Ostertag • May 06 2025
MADabolic Cincinnati
partnership

MADabolic Franchise Model Thrives on Early Owner Involvement

One MADabolic location out of Cincinnati is blowing past early growth milestones. It already has its eyes on more as well.

Athletech Studios • May 06 2025
Two women working out at F45 with a barbell
Fitness

F45’s Campaign Puts Community & Results Front & Center

F45 Training is launching its first global brand campaign, “This Is F45 Training,” to inspire the next generation of fitness enthusiasts.

Courtney Rehfeldt • May 05 2025
Dr. Mark Hyman
Finance

Function Health Acquires Ezra, Launches $499 Full-Body MRI

Function Health has acquired New York-based AI imaging startup Ezra and has launched a $499 full-body MRI scan.

Courtney Rehfeldt • May 05 2025
People working out at Planet Fitness with a group trainer.
Fitness

Planet Fitness Drops $1 Spring Deal

Planet Fitness launches limited-time spring offer ahead of Q1 earnings, inviting new members to join for $1 down and $15/month through May 16.

Courtney Rehfeldt • May 05 2025
group of people working out
Fitness

Crunch Rallies Nationwide With Augie’s Quest Fundraiser

Crunch Fitness is hosting a nationwide fundraiser on May 31 to support Augie’s Quest to Cure ALS, inviting members and non-members.

Courtney Rehfeldt • May 05 2025
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Club Pilates location
Fitness

How Club Pilates Is Moving Past Fitness Hubs to Every Body, Everywhere

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Fitness

Phillip Mills of Les Mills Talks the Power of Community

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Wellness

Erik Jivmark of Sleep Cycle Talks the Benefits of Good Data

Andy Dunn on Disrupt
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Andy Peat on Disrupt
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Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast

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Mark Mastrov of 24 Hour Fitness Joins the Disrupt by Athletech News Podcast

Disrupt hosts Christian Toetzke & Andrew Sugerman
Fitness

Behind the Hyrox Boom and a Look at What’s Ahead

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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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