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partnership

Stronger Together: How the Fitness Industry Is Powering the Future of ALS Research

From gym floors to research labs, the fitness community continues to push the fight against ALS forward — because incurable is unacceptable

Athletech Studios • Feb 18 2025
Connected Fitness & Health Summit and Interactive Strength and Sportstech speakers on a stage
Finance

Clmbr & Forme Maker Acquires Sportstech

Interactive Strength Inc., makers of Climbr and Force, is acquiring Germany-based Sportstech, a connected fitness and equipment brand.

Courtney Rehfeldt • Feb 18 2025
women gathered together in a group
Finance

Coral Raises $4.1M for Perimenopause & Menopause Care

Digital health tech startup Coral has secured $4.1 million as it launches a platform for women navigating perimenopause and menopause.

Courtney Rehfeldt • Feb 18 2025
a person typing on a laptop
Finance

Shed Partners with HSA/FSA Platform Truemed

Consumer can now purchase Shed's nutrition and supplement products with their pre-tax HSA and FSA funds on Truemed.

Courtney Rehfeldt • Feb 18 2025
person hopping on virtual call
Nutrition

Dietitian Live Partners with 24 Hour Fitness

Following a successful pilot program, 24 Hour Fitness is expanding its partnership with Dietitian Live so members can access virtual RDs.

Courtney Rehfeldt • Feb 18 2025
an image of Kim Kardashian
Finance

Nike & Kim Kardashian Collaborate To Launch NikeSkims

Kim Kardashian and Nike are joining forces to launch NikeSkims this spring at select retailers and online, with a global rollout in 2026.

Courtney Rehfeldt • Feb 18 2025
empty gym
Fitness

Funxtion & EGYM Expand Partnership To Drive AI-Driven Gym Experiences

Digital fitness content platform, Funxtion, and corporate health innovation company, Egym, plan to drive AI-driven experiences.

Elizabeth Ostertag • Feb 18 2025
Oura Ring Running
Wellness

Oura Introduces Fertile Window Feature

Oura has introduced the Fertile Window feature to provide individuals with deeper insights into their fertility.

Elizabeth Ostertag • Feb 18 2025
Full Body MRI Preventative Health
Wellness

Prenuvo Secures $120M to Expand AI-Powered Technology & FDA-Cleared Health Assessments

Prenuvo, The full-body MRI company seeks to advance and expand preventative healthcare offerings globally.

Elizabeth Ostertag • Feb 18 2025
a WNBA branded basketball on top of various bills
Finance

WNBA Searches Surge 322%, Signals Major Market Opportunities

A new report from Redtorch finds that searches for the WNBA have surged 322% in 2024, presenting several opportunities for brands.

Courtney Rehfeldt • Feb 18 2025
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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