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CrossFit Games Albany
Fitness

CrossFit Games Announces First East Coast Event in Albany

The annual CrossFit event will take place from Friday, August 1st to Sunday, August 3rd in Upstate New York.

Elizabeth Ostertag • Jan 14 2025
an Equinox Hotels bed / sleep tourism
Wellness

Sleep Science Meets Luxury at Equinox Hotels

Equonox Hotels has enlisted the expertise of Dr. Walker, sleep scientist, to become the ideal spot to snooze.

Courtney Rehfeldt • Jan 14 2025
Woman working out with VR
Fitness

Fitness Tech Trends: Revolutionizing Workouts With Wearables, AI, VR & Beyond

This year's fitness tech trends revolutionized workouts with artificial intelligence, wearables, virtual reality and more.

ATN Staff • Jan 14 2025
phone in person's hand
partnership

Fitness Club Software Solution Twin Oaks Leverages Experience & Consumer Intel

Twin Oaks takes fitness business and leverages growth through consumer intel with its easy-to-use software.

Athletech Studios • Jan 14 2025
Older woman working out
Wellness

How to Empower Women Through Perimenopause and Beyond

Pamela Light, a peri/menopause and hormone expert explains how fitness professionals can best help women navigate the complex time.

Elizabeth Ostertag • Jan 14 2025
Black man doing dancer pose
Wellness

CorePower Yoga & Beyond Yoga Collaborate to Foster Diversity

CorePower Yoga and Beyond Yoga are joining forces to expand opportunities for BIPOC aspiring yoga teachers.

Elizabeth Ostertag • Jan 14 2025
personal trainer and fitness client
Guides & Resources

ACE Teams with Coursera Targeting Aspiring Personal Trainers

ACE and Coursera are targeting aspiring personal trainers and coaches with a helpful self-guided intro program.

Courtney Rehfeldt • Jan 14 2025
an image of Bero co-founders Tom Holland and John Herman
Wellness

Hops & Dreams: Tom Holland Launches Premium NA Beer Brand

Tom Holland's new NA beer brand Bero represents a new Gen Z trend and evolving consumer demand for healthier options.

Courtney Rehfeldt • Jan 14 2025
PHYSIQUE STRENGTH, one of Physique 57's new class formats
Fitness

Physique 57 Raises Bar with New Class Formats

Physique 57's two new class formats - Physique Strength and Physique Ignite - are debuting this week at two of its NY-area studios.

Courtney Rehfeldt • Jan 13 2025
a man strength training at Planet Fitness
Fitness

Planet Fitness Bolsters Executive Team Amid Solid Metrics

Planet Fitness has onboarded two seasoned leaders as it looks to focus on the high-value rather than its low price

Courtney Rehfeldt • Jan 13 2025
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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