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Zumba has tapped LMFAO's Redfoo for an energizing new campaign
Fitness

Zumba Gives Fitness Consumers Confidence with New Campaign

Global dance fitness leader Zumba has tapped LMFAO's Redfoo for lively campaign to kick off 2025 with confidence.

Courtney Rehfeldt • Jan 07 2025
an interior image of Livv, a new luxury health clinic that opens this month in San Diego
Longevity

Livv Opening San Diego Luxury Longevity Clinic

San Diego will soon be home to a luxury longevity clinic from Livv, offering popular anti-aging therapies and bio-marker informed treatments.

Courtney Rehfeldt • Jan 07 2025
an image of the new Magic Spoon protein granola cereal options
Nutrition

Magic Spoon Gives Granola a Much-needed Makeover

Better-for-you cereal brand Magic Spoon is making granola good again with Magic Spoon Protein Granola, offering less sugar and more protein.

Courtney Rehfeldt • Jan 07 2025
men's football training camp
Fitness

Exos and Plae Announce NFL Draft Training Program Collaboration

The coaching company has partnered with the training facility brand to prepare athletes for the upcoming NFL Combine Training Program.

Magdalena Becker • Jan 07 2025
a man looking inside of an empty wallet
Fitness

Affordability Challenges Loom Over Americans’ Fitness Ambitions

Nearly one-third of Americans say financial woes may prevent their fitness and health ambitions this year, as HFA advocates for solutions.

Courtney Rehfeldt • Jan 07 2025
an image of a fitness enthusiast using a Garmin watch and a Theragun
Tech

Garmin & Therabody Poised to Revolutionize Recovery

Garmin and Therabdoy have partnered to revolutionize recovery with data-informed insights that connect to Therabody products.

Courtney Rehfeldt • Jan 07 2025
HPLT Conference Women
Wellness

High Performance Lifestyle Training Ventures Announces Women’s Summit

The summit is scheduled for January 23-26 in Miami and will be focused on fitness, recovery and personal growth.

Elizabeth Ostertag • Jan 06 2025
Arnold Schwarzenegger poses in a fitness app logo
Fitness

Want to Pump Iron with Arnold Schwarzenegger?

Arnold Schwarzenegger is searching for three dedicated app users each quarter for the chance to train with the legend himself.

Courtney Rehfeldt • Jan 06 2025
an image of two LA Fitness members working out
Fitness

LA Fitness Members Grapple With Closures, Loss of Cycling Class

LA Fitness has closed several locations in recent months and has eliminated a cycling class, prompting questions from members.

Courtney Rehfeldt • Jan 06 2025
a scene of an interactive avatar from AI Wellness promoting visual healing.
Tech

Digital Avatars Take Center Stage at CES 2025 with AI Wellness

AI Wellness is showcasing the possibilities of wellness and health avatars this week at CES 2025 with the chance to win prizes.

Courtney Rehfeldt • Jan 06 2025
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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