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Jetset pilates class
Fitness

JetSet Pilates Secures Investment from Purchase Capital to Fuel Expansion

Purchase Capital invests in JetSet Pilates, expanding its franchising capabilities, instructor training programs and client experiences.

Elizabeth Ostertag • Feb 13 2025
The Lumin Fitness experience; two members in front of immersive screen.
Fitness

Lumin Fitness Opens First Franchised Location in Texas

Immersive smart boutique fitness brand Lumin Fitness has opened its first of 13 franchised locations in Texas.

Courtney Rehfeldt • Feb 13 2025
Woman using EGYM Genius
partnership

A New Era in Fitness: How EGYM Genius is Creating a Paradigm Shift Using AI

From static workouts to intelligent, evolving fitness journeys - EGYM Genius transforms how gyms deliver and members experience fitness

Athletech Studios • Feb 13 2025
Nike Swoosh TC
Fitness

Nike Launches Swoosh TC to Support Elite Distance Running

Nike is deepening its commitment to elite running with the launch of a nationwide network of distance running clubs.

Elizabeth Ostertag • Feb 12 2025
Planet Fitness member working out
Fitness

Planet Fitness Shakes Up Leadership Amid Brand Refinement

HVLP leader Planet Fitness, inching closing to 20 million members, has made two key leadership tweaks ahead of its 2025 outlook next week.

Courtney Rehfeldt • Feb 12 2025
a military member working out
Fitness

Eleiko Reaffirms Commitment to Military Fitness & Tactical Strength

Fitness equipment and education leader Eleiko has secured a five-year U.S. Navy education contract to enhance readiness.

Courtney Rehfeldt • Feb 12 2025
a healthy meal
Nutrition

MyFitnessPal Acquires Intent, Adds Personalized Meal Planning

MyFitnessPal, the leading food tracking app, has acquired Intent to add personalized meal planning and more for its members.

Courtney Rehfeldt • Feb 12 2025
Peloton members
Fitness

Peloton Doubles Down on Community With New Teams Feature

Now guided by a new CEO, Peloton is emphasizing community building among its 6 million members, beginning with an update to Teams.

Courtney Rehfeldt • Feb 12 2025
Somnee CEO Tim Rosa
Tech

CEO Corner: Somnee’s Tim Rosa on Sleep Science, NBA Launchpad

Sleep headband maker Somnee will work with the NBA to explore the link between sleep and player performance.

Josh Liberatore • Feb 12 2025
Fitness franchise experience
Finance

5 Ways to Fund Your Fitness Franchise Dream

Opening a fitness franchise requires more than passion for health and wellness, but also knowledge of financial planning and funding options

Joy Keller • Feb 12 2025
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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