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FitnessAI Adds BodyScan as Fitness Consumers Expect Personalization

Turning a smartphone camera into a body composition scanner that is comparable to DEXA can help users tailor workouts and […]

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24 Hour Fitness Puts Modern Twist on Presidential Physical Fitness Test

The reimagined challenge asks members: Are you fitter than a 5th grader? Many people remember a rite of passage in […]

Inside of SWTHZ

The Best Wellness & Recovery Franchises To Open

Learn more about some of the top wellness and recovery franchises before you decide to invest In the ever-evolving landscape […]

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The Week in Review: ATN Rewind

There’s always something happening at the intersection of fitness, wellness, technology and finance, and sometimes it’s easy to miss the […]

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Amazfit Signs Hyrox World Champion Athletes as Brand Ambassadors

The functional fitness competition athletes will provide feedback to enhance future Amazfit wearables Amazfit, a smart wearable brand by Zepp […]

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The Athletic Clubs Is Changing How New York Does Group Fitness

Founded just a few years ago, the fitness brand has quickly struck a chord with New Yorkers thanks to its […]

Wellness Redefined: The Fitness Industry’s New Focus

From nutrition and recovery to mental health, the fitness industry is embracing a new, more holistic definition of wellness Personal […]

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NYC Gets Dose of Calm with Peloton’s Ally Love and Natural Vitality

An immersive experience is coming to the city that never sleeps as interest in well-being and supplements soars Finding calm […]

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Balancing AI with the Human Touch in Fitness Coaching

Kandace Dickson from CoachRx & OPEX Fitness discusses how coaches can leverage AI to enhance their services while preserving the […]

Strong New York and Lift Off Join Forces for Fitness Expo

The event will take place at The Glasshouse in midtown Manhattan on October 5, and is an opportunity for industry […]